Zinwi launched the industry's first global flavor map to explore the mysteries of flavors in the world

SHENZHEN, China - June 19, 2023 - PRLog -- After years of explosive growth, the vaping industry has continued to develop, gradually changing from a "seller's market" to a "buyer's market", and has now entered a critical period: On the one hand,  rapid development and competition have made the flavors of products on the market gradually tend to be the same quality, which makes enterprises enter the dilemma of flavor development and innovation; on the other hand, the industry as a whole lacks scientific and accurate comprehensive research on the end consumer product flavor preference data, making it difficult to grasp consumer demand from the source and guide product research and development. This makes enterprises face many challenges in the process of development and urgently need to find a breakthrough.

As an e-liquid company, Zinwi is well aware of the importance of establishing a scientific research system for the flavor needs of consumers in the global market and has been continuously cultivating the research and accumulation of consumer flavor data. In terms of consumer flavor research, Zinwi has built a professional consumer insight team, based on regional food culture research, consumer behavior and habit insight, and industry flavor preference research, to accurately understand the consumers in various global market regions. characteristics and flavor preferences, and launched the industry's first batch of "Zinwi Global Flavor Maps". Regression and comparative analysis of the data are carried out to explore the relationship between the living habits of people worldwide, regional food culture, and industry flavor preferences.

At present, the "Zinwi Global Flavor Map" has covered major overseas markets such as the United States, the United Kingdom, Russia, France, Germany, Malaysia, and the United Arab Emirates. It aims to help Zinwi downstream customers launch products that are more popular with consumers and conduct refined operations on the market. Zinwi controls the overall needs of consumers and uses this to plan the company's overall product development layout and promotion.

In addition, this study linked the Internet data results with real interview data, reduced data bias through big data, and found a positive regression relationship between eating habits and e-liquid taste preferences to a certain extent. The person in charge of Zinwi said: "The data show that this is indeed a more ideal research path. We will continue to expand the exploration area and launch a more complete Zinwi global flavor map as soon as possible."