Avis UK wins social media award

Sept. 19, 2007 - PRLog -- Many congratulations to Avis UK who last night won the SOCAP award for innovation in Customer Service at the National Customer Service awards dinner.

Market Sentinel CEO Mark Rogers said: "Congratulations to Eibhlin Payne and Xavier Vallée of Avis UK.  We are very proud to have contributed to Avis UK's success in creating a genuine partnership between marketing and customer service.  Avis UK understood that they could use online monitoring and benchmarking of blogs and messageboards to create an innovative and effective customer service strategy.  Many thanks are due to Sheila Sang and Caroline Harris who worked so hard in helping Avis launch the www.wetryharder.co.uk blog, to Mathew Vattolil whose analysis drove decision-making and to our partners at Web Liquid, Matt Cronin and David Shiell who had the vision to bring the project to life, to Xavier Vallée and Eibhlin Payne themselves for commissioning the work and to Rob White for his tireless efforts in bringing it to reality".

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About Market Sentinel.  Founded in 2004, Market Sentinel is a leading supplier of social media monitoring and reputation management services to large UK and international companies such as Cadbury, GSK, Intuit, Bacardi, Abbott Laboratories, Hyundai, Experian, Yahoo! Europe and Norwich Union

Website: www.marketsentinel.com