Exotiq Thailand Property Magazine launched

April 20, 2008 - PRLog -- This comprehensive property catalogue features a stunning glossy front cover and contains 140 pages of prime property choices across Thailand’s top resort destinations.
Destinations featured in this first edition are Chiang Mai, Hua Hin, Koh Chang, Koh Samui, Krabi & Lanta, Pattaya and Phuket.
“We intend to publish quarterly so the next edition will be available in July” remarked Chutima Incharoen, Exotiq Real Estate’s Director of Operations in Thailand.
“Our intention was to create an easy to use publication, with no hidden agenda. Research showed us that consumers are wary of real estate agents selling property in publications dressed up as lifestyle destination magazines. This is the main reason why we have created an easy to use catalogue...you can get at the information you need quickly”.
From an advertising perspective    Exotiq Thailand has proved a huge success with advertising support from 70 different companies
“If you want your brand to have national coverage there are very few quality magazines that will hit all of the top resorts in Thailand” explained Angus MacLachlan, co-founder and CEO of Exotiq Real Estate.
“The most cost effective advertising strategy these days is ‘niche advertising’, reaching a highly defined segment of consumers. Marketing executives love    Exotiq Thailand because we only put the magazine into the hands of people buying property...the same people who buy quality lifestyle goods and services”
What makes this magazine different?
It’s a straightforward catalogue...no flowery editorial content
It’s the only property publication with national coverage; featuring the top 7 resorts in Thailand
Easy to use...property organized by price and location
It’s available as a 140 page glossy magazine or on-line in bite sized PDF files
Issued quarterly allowing for regular fresh content
Large format; measuring 27 x 35 cm there is no larger publication in Thailand
It’s a ‘not for profit’ exercise meaning low advertising rates