Introducing The All Star Kids Organic Lunch Bag

June 24, 2008 - PRLog -- This latest addition to the Hero Bags product line is the perfect fit for today’s eco-conscious and healthy-living parent.  The “All Star” is a unique product filling a huge void in the organic living marketplace.

The “All Star” is manufactured using certified organic cotton grown in the USA and manufactured in a fair labor factory here in the USA. The “All Star” provides an organic lead-safe and healthy alternative to PVC and vinyl lunch bags.

The All Star organic lunch bag is designed by Hero Bag founder and designer, Susanne Maddux who is also a health-minded eco-conscious Mom. Some of the distinctive features include a whimsical and functional custom nametag so bags won’t be mixed up at school.  The bag is also designed with a zipper top, flat bottom, short handles and, of course, awesome super-star graphics in orange and green. The Hero Bag All Star organic lunch bag is designed larger than needed so that messy lunch bags may be repeatedly machine washed and the organic cotton will shrink to size on first washing.

Maddux says, “As a Mother I was frustrated and shocked by the materials used in kids lunch bags. I did my research and it turns out that the FDA doesn’t regulate kids lunch boxes so any toxic material or finish could be touching children’s food. It also seemed that all of the available lunch bags were made out of vinyl or PVC and some of these bags have even been found to contain lead in the lining.  Most lunch boxes and bags are made in China and that just raised questions about fair labor and health regulations.  Nothing on the market matched our organic lifestyle, eco-friendly values and the needs of school children - so I designed the perfect healthy lunch bag for my kids and yours”.

Hero Bags is a line of environmentally responsible and ethically manufactured reusable bags & totes from San Francisco, the first city in the US to ban the plastic bag.

Hero Bags is a young, socially responsible dynamic company ready to take over the green consumer marketplace with truly eco-conscious products.

With a suggested retail of $24.99 and a waitlist already forming for the July launch, The All Star organic lunch bag is sure to be a huge hit with today’s green lifestyle parents! Hero Bags is now receiving wholesale orders for the back to school season. Customers include organic supermarkets, eco-friendly children’s stores and boutiques.

http://www.herobags.com