Empire Isis Wins "Best International Artist" - Underground Urban Music Awards In Nyc

Aug. 12, 2008 - PRLog -- Contact: Jon Asher - Music Publicist

514.581.5780 - ashermedia@gmail.com

Montreal, QC - August 12, 2008

EMPIRE ISIS WINS "BEST INTERNATIONAL ARTIST" - UNDERGROUND URBAN MUSIC AWARDS IN NYC

www.myspace.com/empireisis          www.hiphoppalace.com

The empire grows for the most talked about Urban talent out of Canada. Empire ISIS won "Best International Artist of the Year" at the Underground Urban Music Awards in NYC  August 10th. This is Empire ISIS' 6th award win of the year, following her recent win at the Toronto Independent Music Awards and recent nomination  for "Best World Album" at GAMIQ awards (Quebec Indie Music Awards.

The Underground Music Awards is a national award show that breaks all of the rules of conventionalism. Unlike the Grammy Awards or the Billboard Music Awards, the Underground Music Awards were created to acknowledge and honor the achievements and contributions of unsigned and independent artists within the urban music scene. Every year there are incredible records released by independent labels and artists. Very rarely do the institutional accolades of the music industry reach or embrace independent music or the community of artists and fans who now represent 25% of all global music sales. Hence, the Underground Music Awards Program was born to fill that void.

"It's like the Grammy's of the Underground! With the Underground Music Awards, Urban Threshold has created a great platform for talented independent artists to get on the radar and receive accolades and major recognition ". - Riggs Morales, Director of A&R of Shady Records

Past winners and Honorees of Urban Threshold's Underground Music Awards include: Lupe Fiasco, MIMS, Stiles P, Kid Capri, MOP, Papoose, Remy Martin, Killah Priest, Afu-Rah, Kool G. Rap, Lil Mamma, DJ Red Alert, Ralph McDaniels, Cormega, DJ Kay Slay, Saigon, Lumidee, and many more..

WATCH MTV CLIP OF THE UNDERGROUND MUSIC AWARDS

http://www.youtube.com/watch?v=oK10dy5AmJM



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Empire ISIS Bio 2008

Once in a while a new musical talent emerges who defies all preconceived notions or ideas. These rare talents help to define popular culture and shape society at large. Winner for "Best International Artist" at 2008's Underground Urban Music Awards in NYC in addition to her award wins for "Best New International Artist of Canada" at the SOBA awards & "Best Out of Province Artist" at the Toronto Independent Music Awards, which include her past 10 nominations for "Most Promising Entertainer" at the International Reggae and World Music Awards, this North-African beauty defies all preconceived ideas of your typical Urban artist.

Empire ISIS aka Empress Gangstress brings a new meaning to "World Music" by breaking down the musical barriers and fusing Hiphop, Dancehall & Reggae into a pop format, gaining her international recognition for her new LP "Sound the Trumpets.

Her first studio effort, "Sound the Trumpets", was recorded between Montreal, New York, Tel Aviv and Kingston. The album was produced by Prayon, and Overstand at studio such as Tuff Gong, Penthouse, & King Of Kings in Jamaica. ISIS has painstakingly developed her sound and image while maintaining ownership of all her songs under her brothers record label Monumental Records distributed by Universal Music Group.

Half British half Moroccan but raised by a Ugandan stepfather who adopted her - Empire ISIS, grew up in different places such as: Canada, the UK and Morocco. At the age 16, ISIS set off for South and Central America, bicycling through 7 countries from Panama to Mexico. Her adventures in Latin America ignited the spark that would forever change her. However, it was only until she went to the rolling hills of Jamaica that she truly found herself. While filming a documentary about the BoBo Shanti (an isolated group of strict Rastafarians) in the hills of Jamaica that gave birth to conscious dancehall pioneer, (Sizzla) she realized being on stage and singing reggae was her calling. It was on this trip that ISIS first encountered foundation artists such as Chinna Smith and Dean Frazer who schooled her on the history and making of reggae music. ISIS put aside her camera, and picked up the mic. She set out on her most challenging journey: making conscious urban music for the masses. In sum, Empire ISIS brings a militant, passionate, and high energy type of reggae music which can be appreciated by all. From her unique look to her blazing lyrics, ISIS is a true provocateur challenging people's perceptions, stereotypes and common modes of thinking. Ultimately, ISIS says, "I want to inspire people to follow their dreams, to do what they're here on earth for".

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