Life is like a box of…

Sept. 5, 2008 - PRLog -- Los Angeles, CA - The world-famous Bubba Gump Shrimp Co. has signed an exclusive partnership deal with Rubicon Resources LLC, one of the world’s largest suppliers of sustainable and environmentally friendly seafood, to bring the restaurant’s award-winning menu to the retail space.

Inspired by the 1994 Paramount Pictures film Forrest Gump, Bubba Gump Shrimp Co. Restaurants, Inc. has built a solid brand around high-quality products mixed with an unforgettable dining experience. Bubba Gump’s history, reputation for excellence and brand strength provide reason for optimism as Rubicon Resources prepares to introduce the well loved brand to the retail market. With unique oven-ready meals and appetizers like Chipotle BBQ Shrimp and Soy-Ginger Shrimp & Noodles, Rubicon expects the restaurant-quality gourmet meals to be available in most supermarkets and club stores before the new year.

“We’re excited about the opportunity to parlay the great food and brand strength of Bubba Gump into the retail world,” said Brian Wynn, president and founder of Rubicon Resources. “We can’t think of a name more synonymous with great seafood than Bubba Gump.”

Bubba Gump Shrimp Co. has become a favorite of visitors to each of its 33 US and international locations. Ten consecutive years of same store sales growth and 2008 projected revenues of nearly $200 million tell the story. With restaurants from Times Square to Tokyo, Bubba Gump Shrimp Co. has been recognized as “an American icon” by People Magazine, and received numerous awards for its practices in food safety, food quality and community involvement.

“This project represents an important step in the extension of the brand beyond our core restaurant business.  Rubicon’s commitment to high-quality environmentally friendly product is right in line with our philosophies at Bubba Gump Shrimp Co. and it made the decision to partner with them easy,” said Scott Barnett, President and CEO of Bubba Gump Shrimp Co.

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About Rubicon Resources
Rubicon Resources is one of the leading importers and distributors of sustainable seafood in North America. We are committed to using only the highest quality ingredients in all of our gourmet products while staying true to our belief in the preservation of our oceans and marine wildlife. As a vertically integrated group of food companies with facilities around the world, Rubicon Resources can ensure that our seafood products are all handmade, hand-inspected, and of the highest quality ingredients.

Additionally, Rubicon Resources is also one of the founding members of the Aquaculture Certification Council and a proud sponsor and contributor of the conservation foundation Ocean Trust. For more information about Rubicon Resources, visit www.RubiconResources.com.

About Bubba Gump Shrimp Co. Restaurants, Inc.
Since the 1996 debut of the flagship Bubba Gump Shrimp Co. on Cannery Row in Monterey, Calif., the company has grown to 22 locations in the U.S. and 10 international locations including Hong Kong, Tokyo, and Kuala Lumpur.   A privately held company headquartered in San Clemente, Calif., Bubba Gump Shrimp Co. plans to open 35 to 50 additional restaurants in the next five years including operations with a partner in the Middle East beginning in 2009.

Bubba Gump Shrimp Co., which combines quality seafood in a casual family atmosphere, is the first and only theme restaurant chain based on a motion picture property. Guests can try on plaster casts of Forrest’s running shoes at the famed bus bench in front of the restaurant. A retail store within the restaurant sells souvenirs and clothing. For more information about Bubba Gump Shrimp Co. restaurants, visit www.bubbagump.com.

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Rubicon Resources is one of the leading importers and distributors of sustainable seafood in North America. We are dedicated to protecting our oceans by embracing the beliefs of responsible, environmentally friendly fishing practices.