London’s first ever snow and music festival strengthens LG’s corporate sponsorship portfolio

Oct. 16, 2008 - PRLog -- LG announced that it has become the headline sponsor of a brand new snowboarding and music festival which takes place at London's Battersea Power Station from the 23rd to 26th October 2008. Freesports on 4 FREEZE, sponsored by LG, will be an exhilarating show where the biggest names in snowboarding and music descend on the banks of the River Thames in the UK’s highest profile snow and music festival ever.

Following on from several prestigious sponsorship announcements in 2008 including London Fashion Week and the LG Arena, this event will further boost brand visibility for LG in the UK, and more importantly, position consumer experience at the heart of its brand identity through memorable experiences.

Kicking off the northern hemisphere winter season in style, the Freesports on 4 FREEZE, sponsored by LG event brings together London’s coolest, at a world class and inspiring event. The FREEZE incorporates the LG FIS (International Ski Federation) World Cup, where valuable qualifying points for the Vancouver 2010 Winter Olympics will be up for grabs. Also, the four day festival has a 7,000 + auditorium which will feature a line-up of the best in live music available in the UK. The headline acts for the event have been confirmed as Cypress Hill, The Enemy, The Automatic and Reverend and the Makers, who will be performing alongside some of the UK’s newest and coolest bands.

The event will be the only chance in the UK to see world class snowboarders such as LG sponsored UK champion rider, Dan Wakeham, taking to the real snow slopes and showing fans just how good they are.

Andrew Warner, marketing director, LGE UK says, “LG’s sponsorship of the Freesports on 4 FREEZE festival gives us an edgy, hip and cutting edge environment to engage with consumers. We will also be providing opportunities for everyone to participate in exciting snowboarding themed activities. LG has been a longstanding supporter of freesports, music, fashion and gaming globally. Now we have the opportunity to bring all these elements together to create a spectacular event at an iconic London venue”.

Additionally, for the first time ever, amateur snowboarders and skiers around Britain also have the chance to perfect their Big Air jumps and tricks, with the safety of an Air Bag to catch them.  The LG Air Bag tour is visiting eleven indoor and dry slopes during September and October 2008 (see http://www.londonfreeze.com/lg for tour dates and destinations).  

LG is also offering the rider at each regional event who demonstrates the best Big Air style and skill the opportunity to win an all-expenses paid trip to London to ride alongside professionals at the Air Bag Invitational Finals at the FSO4 FREEZE.

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LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.