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Follow on Google News | Miss Do-Gooder Fights to Turn the Page on Illiteracy With Hot New TeeSecond T-shirt in Philanthropic Fashion Line Raises Money for Leading Literacy Charity First Book
By: Miss Do-Gooder The literacy T-shirt is the second in a series of shirts and other fashion designs that raise funds and awareness for organizations leading the fight against social injustices and inequality. The first T-shirt, “Miss Do-Gooder Fights Animal Cruelty,” raised money for the ASPCA, while future designs will address issues such as intolerance, domestic abuse, unfair trade, AIDS and – in time for Earth Day 2009 – global warming. “Literacy is essential for self-confidence and economic security,” said Susan Wildes, founder and chief do-gooder at Miss Do-Gooder. “By raising money for as reputable and important a charity as First Book, Miss Do-Gooder is bringing her feisty blend of hip and hope to a fight that we simply can’t afford to ignore.” Kyle Zimmer, president and co-founder of First Book, said: “We are thrilled to join Miss Do-Gooder on this effort and hope that consumers love this adorable young superhero as much as we do. By purchasing a “Miss Do-Gooder Fights Illiteracy” shirt, individuals can help children everywhere become reading superheroes by providing them with a new book of their very own from First Book.” About Miss Do-Gooder Founded in summer 2008, Miss Do-Gooder is a San Francisco-based clothing brand that fuses fashion and philanthropy. Created by Susan Wildes, Miss Do-Gooder T-shirts raise money for charities leading the fight against injustice and inequality, from animal cruelty and literacy to global warming. Further information about Miss Do-Gooder is available at www.missdogooder.com. Media requests for interviews and high-resolution product images should be directed to Susan Wildes at 415-796-3526 or susan@missdogooder.com. About First Book First Book provides new books to children in need addressing one of the most important factors affecting literacy – access to books. An innovative leader in social enterprise, First Book has distributed more than 60 million free and low cost books in thousands of communities. First Book now has offices in the U.S. and Canada. For more information about the nonprofit First Book please visit www.firstbook.org or call 866-393-1222. # # # About Miss Do-Gooder: Founded in summer 2008, Miss Do-Gooder is a San Francisco-based clothing brand that fuses fashion and philanthropy. Created by Susan Wildes, Miss Do-Gooder T-shirts raise money for charities leading the fight against injustice and inequality, from animal cruelty and literacy to global warming. Further information about Miss Do-Gooder is available at www.missdogooder.com. Media requests for interviews and high-resolution product images should be directed to Susan Wildes at 415-796-3526 or susan@missdogooder.com. End
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