33 Breakthrough Direct Mail Strategies That Double or Triple Your Response in Recessions

Feb. 11, 2009 - PRLog -- TORRANCE, California, B-to-B and B-to-C marketers are about to learn the secrets to direct marketing success in a recession, thanks to an upcoming webinar developed by award-winning direct response expert Craig Huey. Details are available at www.cdmginc.com/webinar.

During this comprehensive 60-minute seminar to be held Tuesday, February 24, 2009, at 11:00 a.m. (PT), participants will learn tested-and-proven techniques that have been shown to boost response rates, increase sales and generate more leads during the past 5 recessions.

Large and small businesses can put Huey’s practical action items to work, as he shows attendees how to construct a winning direct mail campaign—and how to further improve results by integrating print and online marketing. He will also reveal specific copywriting strategies and show examples of his own breakthrough campaigns that have doubled or tripled response rates for his clients.

“These time-tested strategies are particularly important as the economy slumps into recession and marketers scramble to keep sales up,” Huey said. “During the recession, some marketers will decide to cut back on their marketing—but that decision will prove fatal or crippling,” he explained.

He notes that in the previous recession, only 25% of businesses increased their marketing. As a result, their average market share growth outpaced other businesses by 2.5 times.

“I will present tactical advice on increasing response to help offset declining sales,” Huey added. “For example, there’s one simple change I made to a client’s website that increased his conversions by 300%.” The webinar will include more easy-to-apply strategies for marketing to both businesses and consumers.

About Craig Huey
Since founding Creative Direct Marketing Group, Inc., more than 25 years ago, Craig Huey’s campaigns have generated multimillion-dollar sales in both business-to-business and business-to-consumer markets—and earned him 71 major awards. He is a world-renowned speaker on direct marketing and publishes Direct Response newsletter and Direct Marketing Update ezine.

For more information about this webinar, to be held Tuesday, February 24, 2009, at 11:00 a.m. (PT), contact Roosevelt Flanagan at 310-212-5727 or rflanagan@cdmginc.com. Registration is available at www.cdmginc.com/webinar.