Bulldog Mobile Billboards launches Cat in the Hat’s “Cat-a-Van” Campaign

Feb. 22, 2009 - PRLog -- Dr. Seuss’s famous feline, the Cat in the Hat, will be hitting the road in a custom designed Cat-a-Van complete with a cozy reading nook and whimsical lounge furniture and décor, to deliver a very important, yet simple message:  Read, read, read!

The Cat-a-Van features a complete exterior vinyl wrap with familiar stripes, 18 scrolling/changing billboards, and a three dimensional scene inside the vehicle.

The effort is sponsored by the National Education Association’s (NEA) Read Across America, an award winning program aimed at raising national awareness about the importance of reading and literacy.  The Cat-a-Van’s tour is a 19-city, 11-state Read Across America Reading Tour taking place from February 25 through March 7, 2009. The tour will visit public school students located in and around: Baltimore, Md.; Philadelphia, Pa.; Washington, D.C.; Trenton, N.J.; Newark, N.J.; Hartford, Conn.; Waterbury, Conn.; New York, N.Y.; Phoenix, Ariz.; Portland, Ore.; Seattle, Wash.; Denver, Colo.; Salt Lake City, Utah; and Las Vegas, Nev. To keep reading on the calendar all year-round, NEA will provide thousands of books and cash donations to public school libraries.

For more than a decade, NEA’s Read Across America—the nation’s largest reading celebration—has been revving up young readers, with more than 45 million expected to participate this year alone.

Visit www.nea.org/readacross for additional information on the Read Across America Cat-a-Van Reading Tour, including design sketches of the Cat-a-Van and the latest information and a listing of events happening around the country to celebrate NEA’s Read Across America.

Bulldog Mobile Billboards offers a unique alternative to traditional radio, television and outdoor advertising. With a mission to provide associations and businesses alike with creative solutions to help break through today’s media clutter, Bulldog Mobile Billboards features targeted messages that generate results. Bulldog Mobile Billboards uses its unique truck-mounted backlit scrolling mobile boxes. Hop on board with Bulldog Mobile Billboards and drive forward into the mobile advertising world. For a sales kit or more information about advertising, please contact Rod Collins at rod@BulldogBillboards.com or call (214)724-2729.

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Bulldog Mobile Billboards is an Out of Home and Experiential marketing company. We distribute high impact advertising via mobile billboard trucks and street teams. We specialize in experiential and guerilla marketing tactics.