USfidelis TV Campaign Debuts, Featuring NASCAR's Steve and Rusty Wallace

Feb. 24, 2009 - PRLog -- USfidelis has launched a new television campaign, featuring current NASCAR Nationwide Series star Steve Wallace and his father Rusty, the legendary former NASCAR champion. The TV campaign presents the many benefits of a USfidelis extended warranty program in a very simple, easy to understand manner.

"High performance standards, as exemplified over the years by Steve and Rusty Wallace, are essential to being recognized as the best in any business. We are honored to have Steve and Rusty Wallace's endorsements when it comes to automobile extended warranty coverage. As a respected name in the business, USfidelis offers a service unmatched in our industry and we are excited to team up with one of the most respected names in sports to spread the word about what we can provide to the public," said Darain Atkinson, President of USfidelis.

The features of a USfidelis extended warranty program which are highlighted in the television campaign include:

- The thousands of dollars a member can save when compared to a vehicle owner who is not protected by a USfidelis warranty.

- The ultimate convenience of having the USfidelis payment process pay the repair shop directly, eliminating the customer's need to pay up front and wait for reimbursement.

- The unique ability of USfidelis to customize a plan specifically for a customer and their vehicle(s).

- The freedom for USfidelis customers to choose the service or repair shop of their preference.

The response to the television campaign is amazing. "The initial reactions we've received from our customers have been very flattering. We knew that we had a message that would really hit home with consumers, and that's certainly what we're finding. USfidelis is an excellent way for automobile owners to have additional financial security, and these days, that is especially important," said Atkinson.

USfidelis is a faith-based company, specializing in extended warranties that deliver peace of mind protection from high auto repair costs. The company uses its proprietary software to research hundreds of warranty plans from the top-rated insurance providers. A commitment to integrity and excellence has positioned USfidelis as an industry leader in customer service and sales. USfidelis stands behind every warranty with a commitment to treating every customer with honesty and integrity. Headquartered immediately outside St. Louis MO, the company is located in a state of the art facility employing more than 800 dedicated warranty professionals. For more information visit http://www.USfidelis.com