1st Day Of Spring - Free Ice Giveaway 3/20/09

March 4, 2009 - PRLog -- Nation's Largest Italian Ice Chain to Hold 17th Annual First Day of Spring Giveaway

Friday, March 20 marks a "sweet" date for Italian Ice lovers, as Rita's Water Ice, the nation's largest Italian Ice chain, will hold its 17th annual First Day of Spring Italian Ice giveaway. More than one million Rita's guests are expected to "scoop up" the season's first taste of Italian Ice at over 550 locations in 17 states — for FREE!

Locally, Rita's of Alexandria is excited to host a full day of fun games, prizes, and a program featuring the Honorable Mayor William D. Euille, Mayor of Alexandria, VA beginning at 12 PM. Visit www.ritasfranchises.com/Alexandria for a detailed agenda of the day's events.

To honor the company's 17th year of the legendary First Day of Spring celebration, a new mystery flavor will make its debut on Rita's menus beginning March 20.

In addition to the mystery flavor, Rita's fans can also enjoy over 30 sweet and refreshing flavors, all made fresh daily at each location. From classics like Cherry and Mango to newer favorites like Cotton Candy and Georgia Peach, there's a tempting flavor for every taste bud. Cones, custard, and other sweet treats are also available at Rita's, including Gelatis and the signature Misto™ and Blendini™ creations.

About Rita's Water Ice
Rita's Water Ice Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 17 states with more than 500 stores. Rita's brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati, as well as its signature Misto™ and Blendini™ creations. Rita's was named one of the Top 25 Franchise High Performers by the Wall Street Journal's 'Startup Journal.' For more information about Rita's Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.

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Rita's Italian Ice is the oldest Italian Ice Franchise in the country. What began in a Philadelphia suburb in 1984, has grown to over 550 franchise locations in 17 states!
For info on Rita's of Alexandria, see:
www.ritasfrachises.com/Alexandria