Global & China Netbook Industry Report, 2008-2009

March 16, 2009 - PRLog -- The netbook, theoretically means the laptop device advantaged at portable and cost-performance, the term was coined by Intel at Taiwan Computex Exhibition in 2008. We define the netbook as the laptop focus on internet connection, ranges in size from over 7 inches to 12 below, and cheaper than the mainstream price of laptops, it also called as Mini-notebook.

There are four driving forces to promote the development of netbook. Firstly, consumers’ reliance on Internet. Secondly, technology advancement. Due to the high cost, the market was lack of products with low-price and light-weight, however, since Intel launched the Atom platform, plus the integration of various technologies such as mechanical technology and electronic technology, the netbook had its birth and will enjoin a dramatically growth.

Thirdly, profit-seeking by mobile operators. The light-weight feature of netbook decides it was originally designed for mobile Internet, will certainly need the networks of telecom operators. In addition, the arriving of 3G and 3.5G also has laid the solid foundation for its applications. Meanwhile, cooperated with telecom operators, ASUS and Acer are preparing to launch free netbooks.

Lastly, the low price. Like mobile phones, telecom operators may subsidy netbook manufacturers to realize extra low-price or even free netbook in order to stimulate the development of netbook market.

Exemplified by UMPC and Tablet PC, the development of laptop had tried several breakthroughs till today. Moreover, PMP also tried to approach laptop market by MID. Whereas, the netbook is the one can meet consumer demand the most, MID and UMPC are facing great survival challenge. Especially under the current situation of global economy down, the high cost-performance of netbook is giving a deathblow to it competitors, which is also the reason why Nokia turned to netbook although it had launched the Pocket PC.

The year of 2009 will witness the dramatically growth of netbook, and optimistically, its shipment is expected to reach 35 million, over two times in 2008. However, the laptop shipment in general is likely to decline.  

However, the market is difficult for the new entrants, considering the two giants, ASUS and Acer, are together having 60% market shares. The cooperation with mobile operators may change the market layout, which is the reason why Nokia believe its profit in netbook market. However, ASUS and Acer are also hooking in telecom operators.

The cooperation with telecom operators will stimulate the second boost of netbook, attracting more mobile phone manufacturers. The market competition tends to be fiercer.

Table of Contents

1 Introduction of Netbook
1.1 Definition
1.2 Driving Forces
1.3 Development Trend: Built-in Data Card

2 Hardware
2.1 CPU-Intel
2.2 CPU-ARM
2.3 Comparison between Intel and ARM
2.4 CPU-VIA
2.5 CPU-AMD
2.6 CPU-NVIDIA
2.7 CPU-Freescale
2.8 Netbook Panel
2.9 Netbook SSD

3 Software
3.1 MOBLIN
3.2 JOLICLOUD
3.3 UBUNTU
3.4 NOVELL SUSE
3.5 XANDORS

4 Netbook Market Analysis
4.1 Netbooks
4.1.1 ASUS Eee PC 1000
4.1.2 HP MINI
4.1.3 Acer Aspire One
4.2 Laptop Market Analysis  
4.3 Global Netbook Market Size
4.4 Netbook Consumer Investigation in Amercian
4.5 China Netbook Market Analysis
4.6 Netbook Consumer investigation in China
4.7 Copycatted Netbook  

5 Key Netbook Manufacturers
5.1 Acer
5.2 ASUS
5.3 MSI
5.4 HP
5.5 Lenovo
5.6 Dell
5.7 Hasee

6 Netbook OEM
6.1 Status Quo of Notebook OEM
6.2 Quanta
6.3 Compal
6.4 Wistron
6.5 Inventec

7 Key Netbook Batteryl Vendors
7.1 Status Quo of Notebook Battery Manufacturing  
7.2 Simplo
7.3 Dynapack
7.4 Celxpert

8 Key Netbook Case & Structure Vendors
8.1 Status Quo of Notebook Case & Structure Manufacturing
8.2 Ju Teng
8.3 Huanhsin
8.4 Catcher
8.5 Waffer
8.6 Shengmei Precision Industrial Incorporated (Taiwan) Co., Ltd
8.7 ZhanYun Electronic Co., Ltd
8.8 GPM  

9 Netbook Industry Chain and other Players
9.1 Netbook CPU Vendor - VIA Technologies Inc
9.2 Netbook CPU Vendor – HannStar

Selected Charts

Built-in Data Cards Types of Netbook, 2007-2012E
Basic Structure of Intel Netbook
Cost Structure of Netbook
Internal Framework of OMAP
AMD CPU Route Chart
Internal Framework of TEGRA
Internal Framework of IMX515
Market Share Distribution of Major Netbook Operating Systems, 2008
Market Share Distribution of Major Netbook Operating Systems, 2009E
Moblin Kernel
Moblin Linux Stack Structure
Moblin Working Mode
Detail of Moblin Application Stacks
Jolicloud Screenshot
Ubuntu Mobile Edition Structure
System Interface of XANDORS
Global Market Share Distribution of Key PC Manufacturers, 2001- Q3 2008
Global Market Share Distribution of Key Laptop Manufacturers, 2001- Q3 2008
Netbook Shipment Statistics and Forecast (the most conservative), 2006-2009E
Netbook Shipment Statistics and Forecast (conservative), 2007-2012E
Netbook Shipment Statistics and Forecast, 2007-2011E
Netbook Shipment Statistics and Forecast (the most optimistic), 2008-2013E
Distribution of Netbook Applications, 2007-2012E
China Netbook Market Statistics and Forecasts, 2008-2012E
Market Share Distribution of Key Netbook Manufacturers, 2008
Age Distribution of Netbook Users in China
Distribution of Netbook Applications in China
Price Range of Netbook in China
Laptop & Netbook Shipment Statistics of Acer, 2007-2008
Revenue and Gross Profit Margin of Acer, Q1 2005-Q3 2008
Operating Profit of Acer, Q1 2005-Q3 2008
Revenue Structure of Acer by Product, Q1-Q3 2007 and Q1-Q3 2008
Regional Revenue Structure of Acer, Q1-Q3 2007 and Q1-Q3 2008
Revenue and Gross Profit Margin of ASUS, 2002-2009E
Shipment and Forecast of ASUS, 2007-2009E
Revenue Structure of ASUS by Product, 2008
Regional Revenue Structure of ASUS, 2008
Revenue and Gross Profit Margin of Microstar, 2006-2010E
Revenue Structure of Microstar by Product, Q1 2008-Q4 2009E
Revenue Structure of HP by Product, Q4 2008
Regional Revenue Structure of HP, Q4 2008
Revenue of HP Personal System Division, Q1 FY2007-Q1 FY 2009
Operating Profit of HP Personal System Division, Q1 FY2007-Q1 FY 2009
Revenue Structure of HP Personal System Division, Q4 2008
Regional Revenue Structure of Lenovo, Q1 2008-Q4 2008
Regional Operating Profit of Lenovo, Q1 2007-Q4 2008
Regional Revenue Structure of Dell, Q4 2008
Regional Operating Profit Structure of Dell, Q4 2008
Annual Growth Rate of Dell’s Shipment to Brazil, Russia, India and China, FY2008-FY2009
Annual Growth Rate of Dell’s Revenue from Brazil, Russia, India and China, FY2008-FY2009
Dell’s Overview Revenue Proportion from Brazil, Russia, India and China, FY2008-FY2009
Organization Structure of Hasee Group
Taiwan’s Laptop OEM Shipment and Its Global Market Share, 2004-2009E
Global Market Share Distribution of Key Laptop OEMs, 2006
Global Shipment of Key Laptop OEMs by Brand, 2007
Global Market Share Distribution of Key Netbook OEMs, 2008
Revenue and Gross Profit Margin of Quanta, 2001-2009E
Notebook Shipment of Quanta, 2004-2009E
Revenue Structure of Quanta by Product, 2007-2009E
Revenue and Gross Profit Margin of Compal, 1999-2009E
Revenue and Gross Profit Margin of Wistron, 2003-2009E
Revenue Structure of Wistron by Product, 2007-2008
Organization Structure of Inventec Group
Revenue and Gross Profit Margin of Inventec, 2001-2009E
Notebook Shipment of Inventec, 1999-2009E
Global Market Share Distribution of key Notebook Battery Vendors, 2008
Monthly Revenue Comparison among Simplo, Shunda and Celxpert
Revenue and Gross Profit Margin of Simplo, 2000-2009E
Simplo’s Notebook Battery Shipment and Its Global Market Share, 1999-2007
Simplo’s Notebook Battery Average Price, 2001-2009E
Revenue and Gross Profit Margin of Shunda, 2002-2008
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