HomeATM Showcases Real-Time Money Transfer at FinovateStartup09

June 16, 2009 - PRLog -- HomeATM Showcases it's Person to Person Money Remittance at FinovateStartup09

FOR IMMEDIATE RELEASE

HomeATM ePayment Solutions conducted a live, on-stage demonstration of its real time person-to-person (P2P) money transfer product at the FinovateStartup09 conference in San Francisco.   HomeATM was one of 9 companies selected by the audience to present at the FinovateStartup 09 conference, which showcases demonstrations of technology innovation in banking and financial services.  

HomeATM's on-stage demo was actually a real time money transfer using HomeATM's PCI 2.0 certified SafeTPIN PIN Entry Device.  The live onstage demonstration was conducted by HomeATM COO, Mitch Cobrin and John B. Frank.  To see the live demonstration online, please visit: http://HomeATMBlog.com where it is located in the left sidebar.

HomeATM transactions are simple, fast and easy for purchases millions of consumers make every day,” said John B. Frank, VP of Sales for the company.  We were honored to be selected by the audience and excited to present our technology to the banking community attending FinovateStartup 09.”

HomeATM provides consumers, online retailers and financial institutions with the most secure way to conduct e-Commerce transactions available.  Our SafeTPIN is the world's first and only PCI 2.0 certified PIN Entry Device designed specifically for eCommerce use." said Frank.  

In addition to real-time money transfers, HomeATM's SafeTPIN PIN Entry Device 100% replicates the 2FA (two-factor authentication) process utilized by ATM's.  "Banks issue the card, banks issue the PIN, now banks have the opportunity to issue a PCI 2.0 Certified Card Reader and PIN Entry Device.  

"With our 2FA fob, consumers swipe their card, (something they have) and enter their PIN (something they know) and there is not a more secure way to log-in to online banking websites," Frank continued.  "Banks will be happy to know that HomeATM has created a product with a price point that affords banks to give away our device as a promotional item."  It completely eliminates the threats created by phishing, cloned websites and DNS hijacking, among other threats," said Frank.  

The cardholder data is instantaneously encrypted inside our device and the PIN is end-to-end encrypted, thus the data is never in the clear, preventing phishing completely.  "If consumers don't type, phishers can't swipe," Frank continued, "It really is as simple as that."

Banks distributing HomeATM's SafeTPIN receive recurring revenue from HomeATM transactions.

FinovateStartup is organized by Online Financial Innovation a bank technology research firm based in Seattle, Washington.  Select companies have seven minutes on stage for a demonstration of their best products or services. Categories include: money transfer, alternative payments, mobile banking, bank/lending platforms, person-to-person (P2P) lending, bill payment, B-to-B financial services, financial security, Web 2.0 investing, online PIN debit and next-generation online banking platforms.

About HomeATM

HomeATM engineered and now manufactures the "first and only" PCI 2.0 Certified PIN Entry Device specifically designed for eCommerce.  It provides users with secure two-factor authentication (2FA) for secure log-in and enables the user to securely purchase goods online by swiping their credit card or debit card and entering their PIN.  HomeATM uses 3DES end-to-end encryption and utilizes DUKPT key management to protect the cardholders valuable data.  By swiping, instead of typing card information, consumers are protected from imminent dangers lurking on the web, including, but not limited to: malicious code, key-loggers, screen-scrapers, bots, malware, etc.  HomeATM also provides real-time money transfers with it's proprietary application.    For more information, please visit The HomeATM Blog at: http://PINDebit.blogspot.com

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More About HomeATM

HomeATM Provides an End-to-End Encrypted Internet PIN Debit Solution using a PCI 2.0 approved PIN Entry Device. (PED) For more information visit: www.PINDebit.blogspot.com