Mastering Your Corporate Marketing Strategy With Marketing Audits

July 21, 2009 - PRLog -- Planning, execution and control activities are essential for effective and efficient marketing management.   The Marketing Audit can be considered a process control procedure and an essential part of the marketing planning process.  

http://www.themarketinganalysts.com/en/pages/marketing-audits-your-path-to-a-successful-marketing-strategy/

Generally, Marketing Audits are carried out at regular intervals and uses a number of tools.  Some of the research procedures include the use SWOT, PEST and Five Forces Analyses.  Since the overall effectiveness of the marketing program is being evaluated, it is essential to use an independent consultant.

While the Marketing Audit is designed to avoid directing blame, some managers describe the process as upsetting.  This is because a good audit must document what is being done and why it is being done.  Before the audit begins, a meeting scheduled with the company’s officers to decide on the specific objectives.

In general, a marketing audit report will contain the following sections:
• Marketing Environment Analysis
• Marketing Strategy Analysis
• Internal Audit (internal resources, abilities, capabilities)
• Information System Audit (IS system capabilities, usage, limitations, data quality, etc.)
• ROI Audit (profitability of marketing activities)
• Marketing Mix Audit

THE MARKETING ANALYSTS offers marketing audit services in some locations.  Visit our website today to learn more about our non-biased, marketing audit services.  
http://www.themarketinganalysts.com/

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THE MARKETING ANALYSTS was founded in Dallas, Texas and has satellite offices in Fort Myers, Florida; Sofia, Bulgaria; Cologne, Germany; Ismailia, Egypt and Moscow, Russia to provide one-stop, high quality, low cost solutions for your special marketing needs. Initially launched as a predictive marketing research company, we now provide a variety of integrated marketing solutions including content management systems, search engine optimization, proofing and language translation services.