Allrecipes.co.uk shakes up the iPhone with new 'Dinner Spinner' application

July 22, 2009 - PRLog -- Fun, friendly and convenient, the Allrecipes.co.uk Dinner Spinner application offers 1500 top-rated, delicious recipes selected based on the search behaviours, ratings and reviews of visitors to the Allrecipes UK community site. The application is free and available now at the iTunes store.



Launched in December 2008, the US version of Dinner Spinner from Allrecipes.com, the world’s number one food site, is currently the most popular food-focused iPhone/iTouch application, boasting more than 1.3 million downloads to date. With one of 10 installs coming from Great Britain in June, Allrecipes saw a natural opportunity to develop a Dinner Spinner version exclusively for UK and Irish cooks.

Allrecipes.co.uk Dinner Spinner offers unmatched ease and convenience for fresh food ideas on the go and is a natural fit for busy lifestyles. It’s easy to quickly locate recipes to match any occasion or taste by selecting a main ingredient, dish type, and cooking time. Those who can’t decide can simply shake their iPhone to activate the Dinner Spinner’s slot machine-like search facility for surprise dish ideas. Dinner Spinner recipes come with photos, ingredient lists, step-by-step directions, nutrition advice, and reviews featuring shortcuts and variation ideas from Allrecipes.co.uk members.

ends-

NOTES TO EDITORS

Allrecipes.co.uk, launched in July 2008, offers UK and Irish cooks of all skill levels a dynamic community and resource where they can discover and share food ideas through user-generated recipes, reviews, photos, tweaks, and profiles. Now the top food site for home cooks in the UK and Ireland, the interactive site provides thousands of trusted recipes, everyday and holiday meal solutions, practical cooking tips, and food advice. One of six international versions launched in the past year by Allrecipes.com, the world’s number 1 food site with more than 300 million annual visits from home cooks, Allrecipes.co.uk joins localised versions for Australia/NZ, France, Germany, Japan, and China. Allrecipes and Allrecipes.com.au are part of The Reader’s Digest Association, Inc. For additional information, please visit www.allrecipes.co.uk.

·       High resolution images of the application are available from Colman Getty

·       Dinner Spinner is compatible with iPhone and iPod Touch (iPhone OS 2.2 or later
       versions)

·       The new UK version of Dinner Spinner is customised with local unit measures and  
       Allrecipes.co.uk recipe content and community reviews

·       Examples of recipes available on the Dinner Spinner are:

Balsamic-Glazed Salmon Fillets
http://allrecipes.co.uk/recipe/874/balsamic-glazed-salmon...

Lemon and Thyme Lamb Chops
http://allrecipes.co.uk/recipe/1784/lemon-and-thyme-lamb-...

Banana Oat Flapjacks
http://allrecipes.co.uk/recipe/887/banana-oat-flapjacks.aspx

Banoffee Pavlova
http://allrecipes.co.uk/recipe/114/banoffee-pavlova.aspx

Fudgy Chocolate Brownies
http://allrecipes.co.uk/recipe/538/fudgy-chocolate-brownies.aspx


·       Recipes may be available for syndication.  Contact Colman Getty

·       Allrecipes.co.uk is a subsidiary of Reader's Digest UK

·       Reader’s Digest, a force in the UK marketplace for more than 60 years, is a renowned
       publisher of books, magazines, music collections and video. Reader’s Digest
       magazine is the world’s most widely read magazine, published in 50 editions in 21
       languages

For more information about Reader’s Digest please contact
Nazneen Nawaz or Kirsten Dennis at Colman Getty
T 020 7631 2666
nazneen@colmangetty.co.uk / kirsten@colmangetty.co.uk