SOS eMarketing - On Tiffany & Company Creating Value With Luxury Silver Jewelry

Aug. 28, 2009 - PRLog -- The name Tiffany & Company is associated with timeless and classic luxury items.  Today, much of Tiffany’s  jewelry marketing is done through integrated eMarketing which includes our catalog, our on-line catalog and Internet based sales, which have helped spread the Tiffany brand name around the world and made the dream of owning a piece of Tiffany jewelry realizable no matter where you live.

Tiffany and Company Jewelers was founded upon the idea of providing high end goods to people of discerning taste who demanded luxury and quality in the products that they purchase, this is the basis of Tiffany’s and Company’s branding.

Tiffany’s products, which include things like beautiful diamonds, silver jewelry, handcrafted silver gifts, tableware and other fine goods continues to attract modern customers, just as they have done since the days Tiffany and Company opened its doors.

Charles Lewis Tiffany - The King of Diamonds

Charles Lewis Tiffany, nicknamed “The King of Diamonds” and business partner John B. Young set up shop in the first Tiffany & Young store in 1837. The famous store, located in New York City on Broadway, the store was original created to be stationary store. Tiffany took over the store, renaming it Tiffany and Company and moved the business towards the high end products with which it is associated today.

Silver Jewelry

The beautiful silver jewelry pieces from the early days of Tiffany are so classic in their craftsmanship and design that many of the original pieces are still sold in some form today. Antique Tiffany pieces that are still in that famous, original light blue boxes can fetch huge money at estate sales and online auctions. The light blue color packaging continues to be the calling card symbol of jewelry from Tiffany & Company.

Some of the goods and products that could be purchased at Tiffany & Company early in the company’s career include many different silver jewelry pieces, monogrammed sets for dressers, presentation bowls, silver cups and saucers designed for children, silver trays for business cards, men’s dressing sets and silver game pieces. One especially popular item from the late 1800s was the souvenir spoons made Tiffany & Company and copied by many other manufacturers.

From article by author: Ernst Ralborg

Contact:
David Schwartz
760.345.5069
sosemarketing@gmail.com
sosemarketing.com

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