CALLE introduces street soccer to New York

Sept. 17, 2009 - PRLog -- RANDOLPH NJ – What makes the greatest soccer players in the world? CALLE will hold a street soccer tournament on Sunday, September 20 from 12-5 at Soccer Evolution in Randolph, New Jersey to teach calle (street in Spanish) soccer to local players and show them how they can have fun, improve their soccer skills away from the soccer field and become the best players in the world.

CALLE founders got their inspiration for CALLE while living abroad. They saw communities playing soccer together in the streets and wondered why the United States lacked this kind of passion for the game. Returning to the U.S. from Brazil, Spain and Bolivia they saw an opportunity to create the world’s first ever urban lifestyle soccer clothing brand (CALLE) in 2007 and to promote the evolution of American soccer by playing calle (street soccer). Calle is free, fun, easy to play and is becoming synonymous with street soccer worldwide.

“I grew up playing soccer in the street,” Marcelo Balboa, former member of the Colorado Rapids and the U.S. National team’s captain said. “On the streets is where you learn your creativity, your craftiness.

Coaches and players around the nation say playing calle off the field is improving their skills and ability to take control of the game.

“Calle [is] where Pele got his soccer skills,” said Shep Messing, former US goalie and New York Cosmo star. “Small street games are all about touch.”  

To further player progression, CALLE is partnering with sports agents such as New York’s Shep Messing, current president of Global Sport Group LLC. Scouts can now locate soccer players at organized clubs and those just playing on the streets.

CALLE apparel provides players the lifestyle look they want on and off the field. CALLE sales are increasing every month and distributors around the world are now contacting CALLE to bring the movement and brand to their cities.

CALLE’s Sunday event is free to all and the activities include a live DJ, pick-up-style CALLE tournament, freestyle demonstrations, and CALLE product raffles. Soccer Revolution is located at 500 State Route 10. For more information about CALLE and the calle revolution visit www.callerepublic.com or contact CEO Danny Mason at (801) 400-8779.

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CALLE was founded by five semi-professional soccer players who’d lived in Bolivia, Brazil and Spain. They wanted to bring the passion and creativity of street soccer to the US and have created the first urban lifestyle brand rooted in the game they love. Fortune Small Business named CALLE one of the top 3 Student Business Startups of 2007. In 2009 Steve Nash chose CALLE to be the official apparel sponsor of his charity event The Showdown in Chinatown. CALLE is street soccer gear designed to change the way the game is played. Join the revolution at www.callerepublic.com.