Top Digital Agency LBi Atlanta Hires Michael Nurse as Customer Strategist

Oct. 1, 2009 - PRLog -- Contact: Mitch Leff, (404) 861-4769, mitch@leffassociates.com

Top Digital Agency LBi Atlanta Hires Michael Nurse as Customer Strategist, Boosting CRM and Data Planning Expertise

ATLANTA, October 1, 2009 -- LBi Atlanta, one of the nation’s leading interactive marketing and technology agencies, announced the hiring of Michael Nurse as Customer Strategist. Nurse will lead LBi Atlanta’s Customer Strategy and Planning discipline and will spearhead the agency’s practice around helping clients communicate with their customers in engaging and meaningful ways.

“Every consumer is a digital consumer,” said Joe Schab, CEO and Managing Director of LBi Atlanta. “Our Customer Strategy and Planning service offering helps clients identify customer segments, identify differentiated digital channel opportunities to communicate with those segments, and ultimately derive value from those customers. Increasingly, clients are turning to their digital partners for this expertise. Michael Nurse is an expert in this field and will help our clients develop new and innovative ways to converse with their customers on their terms.”

Nurse has 10 years of experience helping leading brands leverage the digital channel to develop engaging customer experiences that drive business value. In leading the digital strategy and CRM practice at LBi, Nurse will employ rigorous analytic techniques in creative ways to understand the customers’ and other stakeholders’ needs from multiple viewpoints.  He will balance that with an eye on big-picture strategy to drive the right customer activity that delivers on the client’s business objectives.

"I'm very excited to join such a talented group that is so focused on delivering customer centered solutions that drive value for our clients," said Michael Nurse. “I am looking forward to generating breakthrough campaigns that garner engagement and deepened relationships between our clients and their customers.”

Prior to LBi, Michael worked with Think Interactive, Points.com and Carlson Marketing Group where he has worked with brands such as Delta Airlines, Northwest Airlines, Alaska Airlines, TD Bank, and Mars Petcare on developing and optimizing digital channel strategy that incorporates websites, social media, CRM and loyalty programs.

About LBi Atlanta

LBi Atlanta is a full service global marketing and technology agency and a member of LBi International AB's worldwide portfolio of interactive agencies, providing award-winning strategy, creative, and technology solutions for leading brands around the world. LBi’s clients include Bayer CropScience, Roche Labs, Newell Rubbermaid, Calphalon, Graco, and Rubbermaid brands, among many others. Learn more at http://www.lbiatlanta.com.