St. Tropez Swimwear to Partner with Pierce Mattie Public Relations to Launch PR Campaign

Oct. 5, 2009 - PRLog -- St. Tropez, Stargate Apparel's swimwear collection, has partnered with Pierce Mattie Public Relations (http://www.PierceMattie.com) to launch a public relations and marketing campaign to drive awareness of the brand.

With a broad offer of kids, juniors and missy swimwear, St. Tropez offers function and fashion for the value-conscious consumer who wants to be on-trend. Carried at large retailers nationwide, including Kohl’s® and Sears®, St. Tropez has the styles you recognize and a name you will soon embrace.

A leader in the swim industry for more than 25 years, St. Tropez was acquired by Stargate Apparel in 2008. “We are very excited to have St. Tropez in our portfolio of brands,” says Joseph Bailey, President and CEO of Stargate Apparel. Bailey continues, “This is an ideal time and market to take this established brand to the next level. Over the next several years, we have aggressive plans in place to make St. Tropez a leader in its category.”

“Swim has become an increasingly competitive category in the editorial market. The powerful combination of St. Tropez’s styles and price guarantees this brand has something for everyone. Pierce Mattie PR looks forward to representing St. Tropez for the 2010 swim season,” says Serge Gurin, President of Pierce Mattie PR.

For more information about St. Tropez and Stargate Apparel, please contact Pierce Mattie Public Relations at 212-243-1431.

About Stargate Apparel:  Founded in 1994, Stargate Apparel began as a private label business that continues to expand its categories and reach to create lifestyle brands. Parent company of Freestyle Revolution, St. Tropez Swimwear, Baby Buns and Blue Epic, Stargate boasts its own design team and is known for its ability to interpret fashion trends and turn them into apparel that has mass appeal.

About Pierce Mattie Public Relations: Launched in 2001, Pierce Mattie PR is a leader in the communications industry, specializing in consumer goods, ranging from beauty to fashion. With a team of brand advocates, Pierce Mattie PR partners with their partners to develop holistic communications programs that reach core consumers, maximize press exposure and drive brand awareness.

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The leader in effectively utilizing both traditional & new media to offer brands in the beauty, fashion, jewelry, fitness, & lifestyle industries, Pierce Mattie Public Relations offers a diverse range of marketing services such as long & short term brand building & optimal exposure.