Right Source Marketing Introduces Interactive Marketing Planning Tool

Nov. 16, 2009 - PRLog -- Baltimore, Md. and Reston, Va. – Right Source Marketing, a marketing consulting firm that provides clients with a unique blend of strategic consulting and interactive marketing services, announced the release of its Interactive Shift service today.  Interactive Shift represents a comprehensive approach to evaluating an organization’s current interactive marketing properties and programs with the ultimate goal of uncovering opportunities to create incremental revenue and cost savings through a more efficient marketing approach.

“Organizations are shifting dollars to the web at breakneck speed, yet the average organization isn’t equipped to evaluate interactive opportunities and subsequently build an interactive marketing plan,” said Will Davis, Managing Partner of Right Source Marketing.  “Our Interactive Shift service fills this hole with senior-level interactive marketing expertise - without a large financial or time commitment.”

The Interactive Shift service includes a full audit of current interactive marketing programs: strengths and weaknesses, revenue and cost savings opportunities, and competitor analysis.  More importantly, the audit leads to a comprehensive recommendation for future interactive marketing, including the prioritization of initiatives, identification of staffing and agency needs, and estimation of budgets associated with various programs.

Interactive Shift includes an evaluation and recommendation for the following areas:

• Marketing strategy
• Integration between traditional and interactive marketing strategy
• Website design, content and usability
• Search engine optimization
• Pay-per-click search engine marketing
• Email marketing
• Social media marketing & blogging
• Website analytics and CRM

“Not unlike any other form of marketing, interactive marketing does not work without a plan,” said Mike Sweeney, Managing Partner of Right Source Marketing.  “Organizations typically fail in their first attempts to address interactive marketing, and we introduced Interactive Shift to reduce those failures and make interactive marketing the highlight of an organization’s marketing strategy.”

While any organization can benefit from Interactive Shift, the following situations represent the most common reasons to get involved in the Interactive Shift program:

• You are considering overhauling your web presence.
• Your current interactive marketing programs are underperforming.
• You are trying to determine budget allocations for interactive marketing.
• Your competition appears to be ahead of you in the interactive marketing category.
• Your organization is in the midst of developing a strategic marketing plan.

About Right Source Marketing

Right Source Marketing is a marketing consulting firm that provides clients with a unique blend of strategic consulting and interactive marketing services.  With offices in the Washington DC and Baltimore areas, the firm works with over 30 clients to create unique, effective and measurable solutions to each organization’s particular marketing challenges.

For more information, visit www.rightsourcemarketing.com/interactive-shift.html

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Right Source Marketing is a marketing consulting firm that provides clients with a unique blend of strategic consulting and interactive marketing services.