MRM London Wins 2009 BIMA Award

Nov. 24, 2009 - PRLog -- MRM London is pleased to announce it has won the 2009 BIMA (B2B Category) for its work on Intel’s IT Manager III: Unseen Forces, an interactive, web-based simulation game specifically targeting IT professionals.  

The BIMA Awards are run annually by the British Interactive Media Association and celebrate the work of the UK digital creative industry.  Entries were judged on strategy, creativity, interactivity and effectiveness.  

Conceived and created by MRM London, IT Manager III: Unseen Forces engages, entertains and educates, taking players through a complex, highly sophisticated office world where they are responsible for managing an ambitious company’s IT department.  As the company grows from a small business into a global enterprise, players must strategically apply their IT skills – together with Intel technologies – to solve the problems that are thrown their way.  

Tom Wason, Intel’s Business Director at MRM London, commented:
“We are absolutely delighted to have won this award.  Through effective online strategies such as the IT Manager III game, brands are able to deepen their relationships with key audiences.  This platform truly resonates with IT professionals and has proven to be an incredibly powerful marketing tool for Intel.  We are very proud to be honoured by BIMA.”  

The BIMA Awards celebrated their 25th anniversary this year and were held on 19 November 2009 at Koko in Camden, London.  MRM London beat three other shortlisted candidates in the Sector B2B Category.  

To discover more about IT Manager III: Unseen Forces, log onto: www.unseenforces.net

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About MRM London
MRM London is a top-five UK interactive agency and a top-five UK direct communications agency based in Southwark, adjacent to Tate Modern and five minutes from London Bridge and Borough Market.  The agency helps brands and businesses like Intel, Vauxhall and Sky navigate the hyper-connected, technology-driven world by truly understanding people and coming up with great ideas that are relevant, useful and entertaining. MRM London is part of MRM Worldwide – a leading digital and relationship marketing agency.

Further information:
Toby Hall / Brooke Paul (gth media)              +44 (0)20 7153 8035
Mike Cornwell (MRM Worldwide)                +44 (0)20 7153 8007

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About MRM London
MRM London is a top-five UK interactive agency and a top-five UK direct communications agency based in Southwark, adjacent to Tate Modern and five minutes from London Bridge and Borough Market. The agency helps brands and businesses like Intel, Vauxhall and Sky navigate the hyper-connected, technology-driven world by truly understanding people and coming up with great ideas that are relevant, useful and entertaining. MRM London is part of MRM Worldwide – a leading digital and relationship marketing agency.