Franchise Companies 2010 and Beyond, Look to the Future of Franchise Lead Generation

Dec. 22, 2009 - PRLog -- Detroit, MI – Franchise companies are always looking for new, more effective ways to find qualified leads of motivated individuals who are considering buying a franchise.  Franchise lead generation has undergone significant changes over the last 20 years.  Joe Mathews of Franchise Performance Group said, “We are in the middle of the shift towards a more candidate-controlled, technology-driven franchisee recruitment process.  Read Joe Mathew’s complete article, “The Future of Lead Generation:  Six Big Changes which will Alter Franchising Forever.”  http://www.franchisesforsale.com/article/78/The+Future+of+Lead+Generation+-+Joe+Mathews.html

When Joe Matthews speaks about lead generation strategies to franchise executives at conferences, training classes or other franchise-related events, he likes to ask, “How may leads does it take to recruit one franchisee?”  

The answers to the question vary. Typically, someone will say “50-100,” because franchise company executives believe they will achieve a 1-2% lead-to-close ratio.  

Others will ask qualifying questions like “Where was the lead generated?”  They believe they will have a higher success rate with leads from a franchise broker than those generated by franchise portals.

According to Matthews, the answer to the question is “One.”  “If you want one franchisee, you have to generate one lead…the right lead.  The 1-2% lead-to-close ratio is a franchising paradigm and not the truth.”

According to Matthews, franchisors do not want more leads; they want more franchisees.  “With the proliferation of franchise opportunity websites, the franchise opportunity advertising market has become diluted,” said Matthews.  “Franchisors are starting to recognize their systems for generating leads are breaking down.”  He suggests that lead generation needs to be structured to deliver franchisees, not just leads, and foresees “responsible and motivated franchise candidates can and will educate and qualify themselves if given the opportunity.”

FranchiseSforSale.com does that by engaging the prospective franchisee and helping them through the process.  The site is designed to educate franchise candidates as they explore, research, select and purchase a franchise.  FranchiseSforSale.com offers education and resources for today’s entrepreneurs and future franchisees.  Read 7 Steps to Owning a Franchise at http://franchisecompanies.blogspot.com/2009/12/franchise-...

FranchiseSforSale.com is a team of successful franchise development professionals who created the first content driven website that focuses on the franchise award process.  Their goal is to connect people who want to own a franchise with the franchise company that best suits them.  Learn more at http://www.franchisesforsale.com

Contact:


Gail Parker
32969 Hamilton Court, Suite 210
Farmington Hills, MI 48334
888-903-7262  x 103 Office
gail@franchisesforsale.com



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