Think Market Research Is Just Data Mining? Research Says You’re Way Off.

Jan. 12, 2010 - PRLog -- Want a great marketing research tip? Don’t hire ColemanWick or any research firm if all you’re looking for is a focus group or phone study. Wait, what are we saying?? We’ll take your money, and do a bang-up job for you.

But in truth, we can offer you much more than just survey results.

Tom H.C. Anderson’s site has some interesting commentary on the new role market research has come to play in business and culture. For instance, Lenny Murphy, co-founder of Rockhopper Research in Summit, New Jersey, says “In order to flourish in this new research world, we must transform our value prop as an industry from purveyors of data to insight consultants. It’s not about the tools any more, it’s about the strategic impact of what we learn.”

If you’ve read much of the ColemanWick site you’ll know that Murphy’s view matches our own.

Bob Lederer, Editor and Publisher of RFL Communications in Skokie, Illinois, takes this thought further: “Quality surveys and focus group research will no longer be a key differentiator, rather simply an entry cost. The next gen researcher is a data miner, text miner, new media expert, a management consultant and most importantly, an information innovator”, he says.

If you check out our Case Studies, you’ll see that ColemanWick will bring deep business insight to newfound data and help you make the most of it—in whatever way makes the most sense for your enterprise.

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Outcomes
ColemanWick’s research will provide your company with targeted information about the following aspects of your business:
• Your organization's positioning in the industry
• Your organization’s positioning of its products and services
• Your services and products: what's hot, what's not, and why
• Your marketing and sales strategies and tactics
• Your advertising, Web site, and other promotional means
• Your clients or members: current, prospective, and lost
• Your competitors’ strengths and weaknesses