Speedo Makes Strong Start In New Swimming Season Under New Fina Regulations

Jan. 12, 2010 - PRLog -- The competitive UK swimming season got off to a great start this weekend with the Swim Wales New Year Dragon Open Meet at the Wales National Pool in Swansea. The event was especially significant as it was the first UK event under the new FINA 2010 swimsuit rules banning buoyancy-assisting swimwear.

The new rules have been welcomed by SPEEDO, the world’s leading swimwear brand, whose completely FINA 2010 compliant new generation of performance swimwear (inspired by the record-breaking Speedo LZR Racer suit) made a particularly strong showing at the event.

The Speedo LZR Racer Elite suit forms part of the new range that includes the Speedo LZR Racer Pro suit (launching January 2010) and Speedo LZR Racer Comp suit (launching mid 2010), which will enable all swimmers to achieve high levels of performance whilst complying with FINA regulations.

The range was developed in the Speedo Aqualab® and embraces many of the groundbreaking technical features of the legendary Speedo LZR Racer suit that was created through consultation with more than 400 elite athletes. The new generation of advanced textile swimsuits offer a unique combination of high power fabrics, design and construction for a smoother shape, reduced drag and greater flexibility; all within FINA’s new rules for 2010.

SPEEDO LZR RACER ELITE SUIT
Utilising the technology developed for the Speedo LZR Racer suit, the ELITE range incorporates the same fully bonded construction with ultrasonically welded seams for the ultimate smooth, flexible and streamlined surface. Made from exclusive ultra-lightweight, low drag LZR Pulse fabric, the suit is engineered to fit the swimmer’s body for a streamlined shape while reducing muscle oscillation, enabling them to cut through the water more efficiently. Also featuring Speedo’s unique 3D, 3-piece dynamically engineered pattern for optimum fit and shape, the Speedo LZR Racer ELITE range is Speedo’s most advanced performance racing suit.

Speedo sponsored swimmer and the most decorated Olympian of all time, Michael Phelps, who will be wearing the Speedo LZR Racer Elite suit says. “The new range demonstrates how Speedo champion every level of the sport. I’m excited about the launch of the new generation of suits and looking forward to competing in the new Speedo LZR Racer Elite suit.”

ENDS

For further information visit www.pressinformation.co.uk or contact Isobel or Laura at Brandnation
Isobel Klempka t: 0207 940 7178 e: isobel@brandnation.co.uk
Laura Quickfall t: 0207 940 7177 e: laura@brandnation.co.uk

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About Speedo®

The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE SPEEDO AQUALAB and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.