Nyla Noor Launches Eco-Luxe Handbag Collection

Jan. 26, 2010 - PRLog -- Precision craftsmanship meets decadent luxury as the ultimate handbag for the woman in the know arrives.  Nyla Noor a luxury handbag company is proud to announce the launch of their first collection blending femininity and sophistication, with a timeless edge.  Constructed, more so than designed, these functional, beautiful pieces are the fruition of a life-long dream of two Pakistani sisters, Romaana and Saifra Zia.  

Romaana and Saifra Zia, the Founders and Designers of Nyla Noor, left their banking jobs just last year to define the union of versatility and sophistication in their handbag collection.  Inspired at a young age by their father, a skilled textile engineer, who would return from his travels with “treasures” to adorn their mother, encouraged the women’s love for fashion, art, and architecture.  The women’s entrepreneurial spirit catapulted them back to their roots where in just one short year the collection has been designed and is ready for release.

The inspiration for the launch collection came following an excursion to Barcelona.   While there, the architecture of the gothic cathedrals, churches, homes and every cobblestone street they walked impassioned Saifra and Romaana, escalating their love of idyllic beauty and fashion. “We like to translate what moves us about a certain place into a design. Our design aesthetic has been influenced by traveling to places such as Buenos Aires, Paris and Tokyo.  Saifra likes to add soft touches and feminine details, while I tend to gravitate towards edgier and bolder looks,” states Romaana Zia.  

Nyla Noor’s launch collection is comprised of four distinct and inspired pieces.  Each bag is designed using the finest ultra luxe hardware and leather.  The ample sized Port Vell
Satchel with exquisite zipper detail and multi-functional pockets makes for the quintessential carryall.  The wave shape on the trim of this bag is a constant throughout the collection and has become a signature theme for Nyla Noor.  The adorable, ultra chic El Born Hipster is perfect for the on-the-go lifestyle.  This multifaceted accessory can be styled into four distinct variations. The Mercat Convertible which means “market” in Spanish is five decadent bags in one. The ultimate convertible accessory redefines the term day to night.  The spacious Hobo Nouveau is adorned with custom hardware and zipper detail that whispers discreet sophistication.  All styles are available in Sangria and Caviar with price points ranging in the middle to high hundreds.  

The classic silhouettes of the handbags are a union of perfectly proportioned pockets, incredibly high end crafted zippers and buttery leather which is produced using a special eco-friendly tanning process.  The leathers are vegetable tanned using only natural extracts in processing and the handbags are lined with 100% organic cotton.  “Nyla Noor blends our love of high fashion with the next concept in lifestyle, which is conscious living,” states Romaana Zia.

Not only does the collection scream opulence, they appeal to the passionate fashionista that is moving in the direction of her dreams.  All styles are available for purchase at www.nylanoor.com.  

Nyla (meaning Achiever) and Noor (meaning Light) are the names the women have selected for the daughters they one-day dream to have.