ROI of Engagement Resource Center Announces Strategic Partnership with Virtual Edge Institute

Feb. 3, 2010 - PRLog -- Contact:
Todd Hanson, President and Founder
Catalyst Performance Group and ROI of Engagement
920.882.5000
Todd.hanson@catalystperformancegroup.com
 
The ROI of Engagement Resource Center announces a strategic partnership with the Virtual Edge Institute and that it will measure results for attendees of The Virtual Edge Summit 2010 scheduled February 22 – February 23 at Santa Clara Convention Center in Santa Clara, CA.
 
“Engaging people using virtual meeting and event technology has never been more important, but like all buget items and time investments,  the value of these programs is being scrutinized by stakeholders and participants. We want to help demonstrate the success of investments in virtual meetings and events and help identify ways to improve effectiveness,” says Todd Hanson, a twenty-five year industry veteran and President of Catalyst Performance Group, Inc. and ROI of Engagement. “The Virtual Edge Institute not only embraces the importance of measuring results but has stepped out to lead the way by example.”
 
“In today’s environment, attendees and sponsoring companies want to know what tangible benefits are created with their virtual programs. We’re going to ask both on-site and virtual participants at the Virtual Edge Summit to evaluate the results and in so doing, demonstrate the success. Armed with this information, we can improve the Virtual Edge Summit and demonstrate the effectiveness of virtual technology,” says Michael Doyle, Executive Director for the Virtual Edge Institute.
 
The project will include real-time Smartphone-enabled session evaluation and post-event follow up that will measure session content, session presenters, summit satisfaction/reaction, planned action and learning that took place at the Virtual Edge Summit 2010. The project will be utilizing MeetingMetrics survey and measurement platform. "We're excited to be a part of this project and see the opportunity to expand the measurement currently provided by virtual events and meeting platforms," said Ira Kerns Managing Director, GuideStar Research/MeetingMetrics.    
 
Learning opportunities will include a session at The Virtual Edge Summit entitled “It Takes More than a Spreadsheet to Measure Virtual Meetings Effectiveness and ROI” presented by Todd Hanson and Ira Kerns. For more information on the Summit program visit http://www.virtualedgesummit.com/program-2010.php.
 
To register to attend the Virtual Edge Summit 2010 for free, visit . http://www.virtualedgesummit.com.  To follow ROI of Engagement developments visit www.roiofengagement.com and www.twitter.com/toddhanson. For more information contact info@catalystperformancegroup.com.
 
About ROI of Engagement…
In partnership with The ROI Institute of Birmingham, AL, the ROI of EngagementTM project is designed to illustrate how to bring credible results measurement to engagement programs of all kinds. Armed with ROI data, companies are better able to defend existing programs, justify future spend and fuel evidence-based continuous improvement of incentive, meeting, event, reward, recognition and loyalty programs.
 
About The Virtual Edge Institute…
The Virtual Edge Institute (VEI) is an international organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing. We do this by supporting and contributing research, education, thought leadership, promotion, and professional networking.
 
About Catalyst Performance Group, Inc. …
Catalyst Performance Group, the parent company of ROI of Engagement, is a People Performance Management Company that helps clients achieve greater success by engaging their people with the intelligent design, expert fulfillment, and credible results measurement of incentives, meetings, events, rewards, recognition, loyalty programs and integrated marketing. For more information, visit www.roiofengagement.com or email todd.hanson@catalystperformancegroup.com.

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Virtual Edge is a community for professionals involved in producing virtual events, managing virtual communities and virtual marketing. The Virtual Edge 2009 event is May 28-29 in Santa Clara California. Visit community at www.virtualedge.org.