MacMall Announces Grand Opening of New Flagship Retail Store

Feb. 11, 2010 - PRLog -- TORRANCE, California, February 8, 2010  — MacMall, a leading authorized reseller of Apple products and a brand of a subsidiary of PC Mall, Inc. , today announced the grand opening of its new 10,000 square foot retail flagship store located at 22719 Hawthorne Blvd. in Torrance, California on Saturday, February 13, 2010.  The event will feature a 10:00 am ribbon cutting with local officials, including Councilman Bill Sutherland, Chairman of the Torrance Chamber of Commerce Board Dan Keeton, and the Torrance Area Chamber of Commerce President and CEO Donna Duperron.  The first 200 people to visit the store will be entered into a drawing to win a new 13-inch aluminum MacBook.  The store will open at 9:00 am and the MacBook drawing will be held at 10:00 am. There will also be hourly drawings for iPods and other items, product demos, special discounts, and giveaways throughout the day.  

“While other retailers have pulled back, we are actually investing in a new, larger store and hiring people,” said Dan DeVries, co-president of MacMall. “The new store will help us to better meet consumers’ demands for a wide range of technology and consumer electronics.”

The new MacMall store, forty percent larger than the store it is replacing, features a deeper selection of Mac- and PC-based products, high end consumer electronics, in-house technical experts, an on-site repair service, as well as expanded shopping hours.  The store also offers next-day delivery for out-of-stock products. MacMall also operates retail stores in Santa Monica, CA, and Memphis, TN.  The retailer has operated an online Apple Superstore since 1995 at www.macmall.com.

At 11:00 am Dodger legend Tommy Lasorda will lead a tribute to California Disabled Veterans.  Mac Mall is donating 10 HP mini notebook computers to this group in recognition for their contributions.

"We’re honored to join Tommy Lasorda in saluting the California Disabled Veterans on the occasion of our new flagship store grand opening," said Dan DeVries, Co-President of MacMall.

About Mac Mall:
MacMall, a brand of a wholly owned subsidiary of PC Mall, Inc., is the number one direct marketing reseller of Apple computers. It works closely with Apple and hundreds of other manufacturers to bring customers low prices on a large selection of Apple computers, Mac software, Mac accessories, iPods, iPod accessories, iPhone accessories, consumer electronics and more.  MacMall offers 24/7 pre and post sales telephone support and can take orders up until 10 pm Eastern time for delivery the next day. In addition, MacMall offers custom configurations, including the installation of Microsoft Windows on Apple computers, free iPod engraving and cash back rebates on Apple computers. MacMall offers products and services through www.macmall.com, and through 1-800-MACMALL.

About PC Mall, Inc.:
PC Mall, Inc., together with its wholly-owned subsidiaries, is a value added direct marketer of technology products, services and solutions to businesses, government and educational institutions and individual consumers. Founded in 1987, PC Mall offers products, services and technology solutions through dedicated account executives, various direct marketing techniques, and three retail stores. The company also utilizes distinctive full-color catalogs under the PC Mall, MacMall, PC Mall Gov and SARCOM brands and the websites pcmall.com, macmall.com, pcmallgov.com, gmri.com, sarcom.com, abreon.com and onsale.com. Customer product orders are rapidly filled by a distribution center strategically located near FedEx's main hub or by an extensive distributor network, one of the largest networks in the industry.

Forward-looking Statements

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements include the statements regarding the Company's expectations, hopes or intentions regarding the future, including but not limited to statements regarding our ability to meet consumer’s demands for a wide range of technology and consumer electronics. Forward-looking statements involve certain risks and uncertainties, and actual results may differ materially from those discussed in any such statement. There can be no assurance that the company will be able to meet consumer’s demands for a wide range of technology and consumer electronics. Factors that could cause our actual results to differ are discussed under the heading "Risk Factors" in Item 1A, Part I of our Form 10-Q for the quarter ended September 30, 2009, on file with the Securities and Exchange Commission, and in our other reports filed from time to time with the SEC. All forward-looking statements in this document are made as of the date hereof, based on information available to PC Mall, Inc. as of the date hereof, and PC Mall, Inc. assumes no obligation to update any forward-looking statement.

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About Mac Mall:
MacMall, a brand of a wholly owned subsidiary of PC Mall, Inc., is the number one direct marketing reseller of Apple computers. It works closely with Apple and hundreds of other manufacturers to bring customers low prices on a large selection of Apple computers, Mac software, Mac accessories, iPods, iPod accessories, iPhone accessories, consumer electronics and more. MacMall offers 24/7 pre and post sales telephone support and can take orders up until 10 pm Eastern time for delivery the next day. In addition, MacMall offers custom configurations, including the installation of Microsoft Windows on Apple computers, free iPod engraving and cash back rebates on Apple computers. MacMall offers products and services through www.macmall.com, and through 1-800-MACMALL.