Mom Invented® & Ginsey Home Solutions Announce Partnership

Mom Invented®, a company & brand that “Celebrates the Creativity of Moms,” and Ginsey Home Solutions, a progressive leader and supplier of bathroom and home products for the entire family – have just announced their new licensing partnership.
By: Mom Invented
 
Feb. 25, 2010 - PRLog -- “We wanted to find a fresh new brand supported by a  spokesperson who reflects our commitment to innovation and who has an authentic, meaningful connection to our core-customer: 82 million American moms,” said Ginsey CEO, Herb Briggs.

Under the terms of the deal, Ginsey has assumed all distribution responsibilities of the current Mom Invented® family of products and is slated to launch several new Mom Invented® products in time for Back-to-School this fall.

Founder of Mom Invented®, best-selling author and mom, Tamara Monosoff, finds great products invented by other moms and places their photograph on the package acknowledging them for their great idea. Proceeds from the sale of every Mom Invented® product directly benefit an independent mom inventor.

“The most common description I hear from moms about our trademarked Mom Invented® brand is ‘trust’,” says Monosoff. “Given Ginsey’s reputation for excellence and their distribution with the major grocery, drug, juvenile, housewares and mass retail chains in America, I am proud that they are the first licensee of the Mom Invented® brand.”

Ginsey Home Solutions will exhibit the Mom Invented® product line at the New York International Gift show, the National Hardware Show, and the ABC Kids Expo.

About Ginsey Home Solutions
Founded in 1952, Ginsey is a manufacturer and distributor of juvenile and adult home furnishings -turning fashion to function. Focused on the interpretation of practical everyday home products with a blend of style, Ginsey represents renowned licenses such as the ASPCA, Disney, Nickelodeon, Procter & Gamble, Rubbermaid, Sesame Street, Springs Industries, & Warner Brothers. www.ginsey.com.  The right look, the right focus, right now – that’s Ginsey Home Solutions.

Press Inquiries:
Mom Invented®
Brad Kofoed
925-932-6674
bkofoed@mominventors.com

Ginsey Home Solutions
Mary Fullam
856-933-1300 Phone X131
mfullam@ginsey.com

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Founded by Tamara Monosoff, Author, columnist & Mother, the mission of MomInvented.com is to Inspire, Inform & Boldly Promote Courageous Women in Business.
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Source:Mom Invented
Email:***@mominventors.com Email Verified
Zip:94507
Tags:Licensing, Brand, Retail, Consumer Products, Manufacturing, Juvenile, Housewares, Marketing
Industry:Retail, Manufacturing
Location:California - United States
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Page Updated Last on: Feb 25, 2010
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