New Super Shaping Swimsuit Splashes

Feb. 27, 2010 - PRLog -- Whether they are size 10 or size 18 women are never 100% happy with their bodies – so buying a swimming costume can be one of their most daunting prospects especially as traditional swimwear sizing does little to flatter the female form. Now, courtesy of Speedo, the world’s No1 swimwear brand, women have Shapeline – a new multi-dimensional swimming costume that trims and flatters the figure and also makes women more confident about their bodies.

Speedo’s New Shapeline is the ONLY swimming costume offering:
·   Dual cup sizing - combining cup capacity for the most accurate fit (bra sizes range from size 30B to 34G)
·   Double-layered stomach panels to provide maximum support - nipping in at the waist to accentuate curves
·   High performing fabric that ensures a smoother, trimmer appearance with visual signposting to help re-balance the proportions

Speedo’s Aqualab Global Research Team conducted extensive research into body shapes (scanning 5,400* women) to design the ultimate swimwear collection. Their research findings concluded that female body shapes could be divided into three main categories that together accommodate over 95% of women:

Bust Shaper - created for the fuller busted woman, flattering the bust area and balancing the silhouette.
Waist Shaper - for women with a straight or hourglass figure - to complement natural curves and shape the waist.
Tummy and Hip Sculptor - designed to complement the ‘pear shaped’ woman

Dr Linda Papadopoulos, - Speedo Shapeline Ambassador and Celebrity Psychologist – “shopping is one of the major areas where our body insecurities are played out, and the more revealing an item of clothing is, the more anxiety provoking the whole experience can be - no suprise then that a recent study undertaken by Speedo revealed that, for most women, shopping for swimsuits is one of the least pleasurable shopping experiences. However, if we really spend some time thinking about how and what we value our bodies for, then it doesn't have to be”.

Speedo Shapeline is being launched UK-wide online and in-store on the 1st March 2010. The Shapeline range features a number of styles and colours all with a £100.00 RRP. Stockists include Rigby & Peller and Bravissimo. www.speedosculpture.com

*Based on 5,400 women whose bodies were scanned during the UK Size Survey
ENDS
For more information contact Sports Division at:
Brandnation: 0207-940-7170
Isobel@brandnation.co.uk, mary@bardnation.co.uk

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Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.