Buy As You View’s New Website Launch

March 22, 2010 - PRLog -- The website, www.bayv.co.uk has undergone a £60k investment and aims to improve the company’s customer service experience and enhance online customer interaction.
Buy As You View (BAYV) is an electrical goods and home furnishing retailer, offering goods to customers through a meter weekly repayment and credit facility.

The website includes an interactive map for visitors to fill in their postcode to see if Buy As You View services their area. It also features the whole product range available from the company with full details of each and the breakdown of weekly payments. New and existing customers can also apply online and a Buy As You View representative will arrange to visit their home to complete the application process. The company has also launched a new careers section which will advertise job vacancies and the customer magazine which was trialled in the Autumn has also been uploaded to the site.

Emma Thomas, marketing manager for Buy As You View, said: “Buy As You View has a strong team out in the field which visit customers every eight weeks. As a company we pride ourselves on this face-to-face engagement which results in strong relationships with our customers and allows us to provide an unrivalled level of customer service. However, consumers are embracing the online retail experience and as a leading retail and finance company, Buy As You View has to continually evaluate its offering to stay one step ahead and meet customer demand.

“The new website will not only be a source of information for customers but will be a tool to engage and interact with the company as well. We are constantly striving to improve our customer service experience and the website will be an important tool to enhance our offering and complement our field-based relationships.

“Buy As You View has already made significant changes to the website in phase one of the re-launch and we are already working on phase two. The new look website is as customer friendly as possible. It will not only be our ambassador for existing customers but for thousands of potentially new customers across our regions as well.”

-   ENDS -

Notes to editors

Buy As You View (BAYV) is a retail and consumer finance company, selling a range of electrical goods and furniture for the home. It provides a coinmeter repayment and credit facility for a personal, convenient and manageable way to finance and plan purchases. Products are bought on a hire-purchase weekly-payment basis with no deposit and no credit checks.

Customers pay weekly for their products through the coinmeter which is linked to their television. Account managers visit customers on a regular basis to empty meters and offer after-sales customer care. BAYV is a responsible lender and, before offering credit, run through a full evaluation of affordability with each customer.

BAYV was established in 1972 in South Wales, initially operating out of a single Rhondda valley shop with a direct sales team. The company grew and later expanded throughout the whole of South Wales with an extensive team of account managers servicing customers throughout the region.  In 1999, BAYV embarked upon a UK expansion programme and now operates in the North East, Yorkshire, the Midlands, the North West and Scotland. The business employs 700 staff nationally and its customer base has almost tripled to nearly 100,000.

By offering top quality branded products, first class maintenance and after-sales support, it has become a leading retailer of domestic electrical products.

BAYV strongly supports responsible lending and treating customers fairly wanting to enable its customers to make purchases for their homes without creating additional financial problems. A significant number of BAYV’s new customers are as a result of recommendations from its existing customer base (41%). This is seen as testament to the satisfaction that the products, payment method and service delivered to its customers.

It is in the company’s interest not to overburden its customers financially.  BAYV wants its customers' experience of Buy As You View to be positive and for it to be 'the manageable way to buy things for their home'.

BAYV is a forward thinking customer-oriented company with ambitious plans to dominate the sector and become a significant player in the retail and consumer finance market in the UK through controlled profitable growth.

For more details, visit www.bayv.co.uk