SMRT Strengthens sgCarMart’s Presence

April 1, 2010 - PRLog -- Singapore – Singapore’s highest traffic automotive site, sgCarMart.com has officially launched 100 wholly painted taxis by SMRT.

The taxi campaign enables sgCarMart to be portrayed as a strong brand that reaches out effectively to the car community as well as boost the offline presence of sgCarMart.com

Motivating the launch of the taxis on April 1 2010 (today), Mr. Vincent Tan, Business Development Director of sgCarMart said, “Most consumers who go online to look for cars to buy will end up on sgCarMart.com as our content is so comprehensive. Therefore we are focusing on reaching out to consumers who do not do research on the web for their car purchases. An off-line mass-market media like taxi advertisements suits our requirements perfectly.”

With SMRT Media targeting people who are constantly on the move, advertisers can look forward to refreshing ideas coupled with a good mix of media spaces. From concept trains and station campaigns, to bus and taxi advertisements, SMRT Media is the preferred partner for advertisers who seek innovative platforms for their campaigns.

"Taxi advertising provides clients with "omni-presence" in their campaigns as taxis travel all around Singapore. Based on our clients' experience with us, we are confident that sgCarMart's campaign will be another success story with SMRT Media," Ms. Jeslyn Tan, General Manager, SMRT Media said.


ENDS

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Owned and operated by SGCM Pte Ltd, sgCarMart.com is Singapore’s Number 1 car site. With almost 10,000 car listings, it offers the largest database of new and used cars for sale in Singapore. sgCarMart.com attracts more than 1.5 million visitors every month and as a testament to its popularity, it has been awarded the Most Popular Automotive Site in its category for four years running by Hitwise.