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Follow on Google News | Recently released market study: Turkey Food & Drink Report Q3 2010New Food and Beverage market report from Business Monitor International: "Turkey Food & Drink Report Q3 2010"
Bearing this healthy growth outlook in mind, in March Nestle Turkey announced plans to invest TRL75mn in the Turkish market. According to Hans Ulrich Mayer, board chairman for Nestle Turkey, the company posted an annual turnover of TRY1bn for 2009, an increase of 15% over the year before. Nestle has been present in the Turkish market since 1909 and now has 400 products and more than 40 brands, spanning 11 product categories, having introduced more than 50 new products into the market in 2009 alone. Given this strong track record, particularly during the global economic downturn, it is easy to see why Nestle continues to prioritise the Turkish market. Also in March, Turkey-based food and drink giant Yildiz Holding, owner of the luxury chocolate company Godiva, announced that it is contemplating initial public offerings (IPOs) for some of its core units as it continues to seek out expansion projects. Yildiz benefits from a strong portfolio of food and drink assets headed up by ownership of Ulker, one of Turkey's leading food companies, with assets across the confectionery, dairy and soft drink segments. While the firm has thus far only stated that each of its units has an IPO strategy and has not disclosed which of its units will be among the first to IPO, BMI believes Ulker (already publically traded) will continue to draw in a large chunk of Yildiz's domestic capital expenditure in 2010. In further Ulker news, in January the firm revealed that it was in talks with US-based firm McCormick & Company regarding a possible partnership in the Turkish market. McCormick produces a range of flavouring products, including spices. According to Ulker spokesperson Zuhal Seker, the two companies are discussing a possible distribution agreement. Ulker has reached similar deals in the past with American cereal and convenience food producer Kellogg's and Swiss food company Hero as a means of diversifying its brand portfolio. With demand growing for new flavouring products, this partnership could place Ulker in a strong position to capitalise on this rising demand. As arguably emerging Europe's most distinct and promising F&D market, Turkey's hefty population (about 72mn) and strong long-term economic growth prospects distinguishes it from a region that to a large extent suffers from a weak long-term demographic outlook. Nestle's and Yildiz's ability to keep financing expansion through 2010, relative to mid-tier rivals in particular, will likely be a major competitive advantage especially as competition in the sector continues to heat up. For more information or to purchase this report, go to: - http://www.fastmr.com/ Partial Table of Contents: Executive Summary SWOT Analysis - Turkey Food Industry SWOT - Turkey Drink Industry SWOT - Turkey Mass Grocery Retail Industry SWOT Business Environment - BMI's Core Global Industry Views - Table: BMI's Core Views For The Food & Drink Industry - CEE Food & Drink Business Environment Ratings - Table: Emerging Europe Food And Drink Business Environment Ratings Q3 2010 - Turkey's Food And Drink Business Environment Ratings - Macroeconomic Outlook - Turkey - Economic Activity Food - Industry Forecast Scenario - Consumption - Food Consumption Indicators - Historical Data & Forecasts - Canned Food - Confectionery - Canned Food And Confectionery Value/Volume Sales - Historical Data & Forecasts - Trade - Sectoral trade indicators - Industry Developments - Market Overview - Food Production - Dairy - Agriculture - Halal Food Drink - Industry Forecast Scenario - Hot Drinks - Tea Value Sales - Historical Data & Forecasts - Alcoholic Drinks - Alcoholic Drinks Sales - Historical Data & Forecasts - Soft Drinks - Soft Drinks Sales - Historical Data & Forecasts - Industry Developments - Market Overview - Soft Drinks - Table: Soft Drinks Sales Breakdown in Turkey - Hot Drinks - Alcoholic Drinks - Alcoholic Drinks Sales Breakdown in Turkey Mass Grocery Retail - Industry Forecast Scenario - Turkey Mass Grocery Retail Sales by Format - Historical Data & Forecasts - Industry Developments - Market Overview - Structure Of Turkey's Mass Grocery Retail Sector By Number Of Outlets, (Estimates) - Structure Of Turkey's Mass Grocery Retail Market - Sales Value By Format (TRYbn) - Structure Of Turkey's Mass Grocery Retail Market - Sales Value By Format (US$bn) - Value of Sales per Outlet, 2008 - Grocery Retail Sales By Format - Historical Data and Forecasts Competitive Landscape - Key Players in Turkey's Food & Drink Sector, 2009 - Table: Key Players in Turkey's Mass Grocery Retail Sector (2009) Company Monitor - Food - Ulker Group - Nestle Turkey - Sabancy Holding - Drink - Anadolu Efes - Coca-Cola ycecek (CCI) - Full Table of Contents is available at: -- http://www.fastmr.com/ About Business Monitor International Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. End
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