Looking for the "REAL" Jersey Shore This Summer?

May 18, 2010 - PRLog -- Media Alert-Jersey Shore Convention & Visitors Bureau to Announce Partnership with RADD Promoting


The REAL “Jersey Shore” Fun, Safe, Rock'n!

A Groundbreaking  "Get Real" Campaign that wraps social responsibility around Monmouth and Ocean Counties and their tourism initiatives. Encourages Jersey Shore Visitors to embrace a safe driving, no texting on the road, party smart message this summer.

The Media are invited to attend the Press Conference Announcing this partnership on Wednesday, May 26, 2010 11:00 A.M. at the Franklin Avenue Stage, Franklin Avenue at the Boardwalk, Seaside Heights, NJ. Media and Guest Reception to follow.


MEDIA CONTACT: RSVP to
Christine Burke Eskwitt, The Passion Group – 732-688-8079

WHO: The Jersey Shore Convention and Visitors Bureau  and RADD, the Entertainment Industry’s Voice for Road Safety  two non-profit organizations committed to socially-responsible Safe Driving on Jersey Shore Highways and roads and to Smart Partying all summer long. This cooperative “GET REAL” program encourages teens to make smart choices and incorporates teen safe driving and safe partying messages.

WHAT: The “GET REAL” initiative includes 4 safe driving messages: HIT THE ROAD TXT L8TR; DESIGNATE BEFORE YOU CELEBRATE; PARTY SMART; and STEER YOUR OWN RIDE.  Each “GET REAL” slogan is endorsed by young artists in the entertainment industry.

TARGET: The mission of the “GET REAL” campaign is to highlight the fact that the Jersey Shore is both a fun and safe destination and that visitors can enjoy themselves while at the same time, receiving encouragement to take the necessary steps to do so safely and responsibly.  The overarching goal of the campaign is to have social responsibility work in concert with other tourism efforts to ultimately create an ideal environment. Long-term positive impacts include enhancing the Jersey Shore’s image as a destination location, increasing visitors, decreasing negative behavior and related incidents.

The mission of the campaign is to highlight the fact that The Shore is both a fun and safe destination and that visitors can enjoy themselves while at the same time, taking the necessary steps to do so safely and responsibly.  The overarching goal of the campaign is to have social responsibility work in concert with other Jersey Shore Convention and Visitors Bureau efforts creating an ideal environment which will result in long-term positive impact including enhancing the shore’s image as a destination location, while increasing visitors and decreasing negative behavior and related incidents.

The RADD campaign will focus on four major points (Four Steps for a Safe Shore) that will produce a safe environment for both the community and visitors with each prong having related collateral materials.  The first initiative  "Hit the Road TXT L8TR" will roll out this summer.  The goal is to remind visitors that the Garden State Parkway and the Jersey Shore's roads are no place for texting -- and that includes drivers (parents as well as teens) and pedestrians traveling from the car to the sand.

PARTICIPANTS:
•   Robert Hilton, Executive Director of the Jersey Shore Convention and Visitors Bureau.
•   Erin Meluso, RADD President
•   Maria Maruca, Executive Director – Seaside Heights Business Improvement District
•   Others

The Jersey Shore Convention and Visitors Bureau (JSCVB) is the fastest growing destination marketing organization in New Jersey. Its sponsors and members represent thousands of jobs along the Jersey Shore and have a multimillion dollar impact on the regional and state economy. The mission of the JSCVB is to promote a positive image of the Jersey Shore, and encouraging tourism and commerce throughout our region. (http://www.visitthejerseyshore.com).

The Entertainment Industry’s Voice for Road Safety (RADD®) , is an internationally recognized non-profit organization that empowers celebrities, media partners and socially conscious supporters to create positive attitudes about road safety and foster responsible behavior on and off the road.  Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe, distraction-free driving through control behind the wheel, making responsible behavior the norm.  RADD’s messages are non-judgmental, hip and positive.  RADD is a two-time recipient of the U.S. Department of Transportation’s prestigious Public Service Award. (http://www.radd.org)



CHRISTINE BURKE  ESKWITT
The Passion Group
732-688-8079

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The Jersey Shore Convention & Visitors Bureau promotes tourism and tourism related business in Monmouth and Ocean Counties. Better known as the Jersey Shore. Partnered with RADD promoting to kick off The REAL Jersey Shore Fun, Safe, Rock'n!