Franchise Solutions Offering New Method to Better Calculate Return On Investment

May 21, 2010 - PRLog -- Franchise Solutions today announced the official launch of an innovative pixel tracking technology which helps measure the residual branding value delivered by Franchise Solutions’ online properties. Franchisors have long acknowledged that recruitment portals such as Franchise Solutions (http://www.franchisesolutions.com/) drive candidate traffic to their corporate websites; however, quantifying the impact of that traffic, until now, has been more art than science.

“Helping franchisor advertisers (http://www.franchisesolutions.com/about_us.cfm) connect the dots between Franchise Solutions’ promotional efforts and candidate activity at their own websites is a critical piece of ROI measurement,” according to Hunter Stokes, Franchise Solutions’ President. “We believe this offering is an affirmation of our stated goal of being viewed as a partner, rather than a vendor, to our advertising clients.”

Franchise Solutions is offering a tracking pixel to advertising clients on a complimentary basis. The pixel is simple and straightforward, requiring only minutes to implement. In compliance with Franchise Solutions’ high privacy standards, only non-personally identifiable information is collected from visitors. For more information, please contact Sharon Dietrich, Director of Sales at (800) 898-4455 ext 110 or via email at sdietrich@franchisesolutions.com.

Franchise Solutions (http://www.franchisesolutions.com/media/The-Franchise-Sol...) is the Internet’s foremost medium for connecting with qualified prospective franchise buyers. Delivering online sales leads since 1996, Franchise Solutions has an established track record of helping franchisors achieve their development goals, with an unwavering commitment to generating maximum return-on-investment (ROI) for our advertising clients.

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