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Follow on Google News | Kyp takes an equity stake in Visible ComputingMarketing specialist Kyp has taken an equity stake in technology company Visible Computing. Kyp has created more than 175 unique direct marketing using the patented iKyp webkey, which is powered by Visible Computing technology.
By: Kyp Plc During the past two years, Kyp (www.kyp.com) The iKyp webkey is a print-based marketing format incorporating a USB component that automatically launches web content when plugged into a USB port. The market-leading solution has become popular with marketers for its ability to create personalized online customer experiences and closed-loop measurement, working in both the Windows and Mac operating systems. The iKyp webkey has allowed numerous clients to achieve double-digit response rates to direct marketing programs. "We've developed a proven record of success for major brands using patented VC technology, and are delighted to be investing in its continued innovation," End
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