A special treat for Kylie fans from MSN and Shoothill

July 5, 2010 - PRLog -- As Kylie Minogue’s eagerly-anticipated studio album, Aphrodite, hits stores across the world today, MSN have launched a special treat for fans of the pint-sized pop princess.

The interactive Kylie Deep Zoom, created in Microsoft Silverlight by leading Deep Zoom experts Shoothill, features an iconic image of the star that leads into hundreds of photos of Kylie at her very best.

View it here - http://music.uk.msn.com/xclusives/kylie-minogue-deep-zoom.aspx

Users simply click on the image to zoom in and move around the mosaic, which they can also drag across the screen to easily navigate between pictures, as well as zooming in closer to see individual images in greater detail with captions.

MSN Entertainment Content Manager Steven Wilson-Beales said: “We’re really pleased to be working with Shoothill on MSN Xclusives. Each month we’ll be focusing on a major artist, and this technology allows us to do that in a very exciting, visual manner.

"I think you’ll agree the Kylie Minogue project looks absolutely fabulous!"

Rod Plummer, Managing Director of Shoothill, said: "DeepZoom has a truly amazing capability to allow Users to explore collections of high resolution imagery without waiting for huge file downloads.

"When we combine this within a massive mosaic, the simple zooming interface allows Users to explore entire collections right down to specific details in extreme close-up, all with fantastic performance and smooth transitions.

"Shoothill has been involved with Deep Zoom since its inception and we’re delighted to have been commissioned by MSN to showcase what it can do."

The Kylie mosaic is the first in an exciting series of Deep Zooms which will be produced for MSN by Shoothill over the coming months.

Kylie’s new album, Aphrodite, features a glittering new set of disco hits written by Minogue and an eclectic mix of contributors including Calvin Harris, Nerina Pallot, Jake Shears of The Scissor Sisters and Tim Rice-Oxley of Keane.

NOTES TO EDITORS

Shoothill are a Microsoft software development firm based in Shrewsbury, Shropshire, specialising in Silverlight mosaics, geo-mapping, data visualisation and bespoke software solutions.

Certified to Microsoft Gold Partner level, they work with various Microsoft platforms from Bing Maps to Deep Zoom and PhotoSynth to create interactive, educational applications for a diverse range of clients.

For all media about Shoothill, as well as quotes, images and demos, please contact Lara Page, Marketing Manager, on Lara.Page@Shoothill.com or call 0845 421 0396.

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Shoothill are a Microsoft software development firm based in Shrewsbury, Shropshire, specialising in Silverlight mosaics, geo-mapping, data visualisation and bespoke software solutions.

Certified to Microsoft Gold Partner level, they work with various Microsoft platforms from Bing Maps to Deep Zoom and PhotoSynth to create interactive, educational applications for a diverse range of clients.