Ann Arbor Roofing Contractor Takes a Novel Approach to Marketing Online with Educational Videos

Aug. 3, 2010 - PRLog -- Kearns Brothers, Inc. officially launched a new website to help their prospective customers make good decisions about roof replacement on July 1, 2010. The new website, features a series of tip videos and a written buyer’s guide to help the homeowner who is new to the world of purchasing roofing services.

Kearns Brothers, Inc already had a website for their main business, headquartered in Dearborn, Michigan when they met Jayne Burch founder of Web Enterprise Development, LLC also known as Marketing Monsoon™ at an Internet Marketing seminar for business owners. They knew they wanted to expand their online presence and particularly expand their roofing business into the Ann Arbor area because Mike Kearns and his family are long-time Washtenaw County residents.

They were intrigued by the concept proposed by Burch of attracting, engaging and following up with the right people using a website. Burch proposed the strategy of providing a roofing buyer’s guide and videos that would be customized and targeted for the Ann Arbor area, and available to their website visitors for free.

The unique part of the strategy employed by Burch is asking the website visitor at every step what information would be most helpful to them. There are no advertisements or hard sell techniques used. Visitors are free to take the information and hire whomever they please, however it’s hard not to be engaged by the friendly face and voice of Kearns Brothers president, Mike Kearns.

As Kearns states in his welcome video, “Educating our customers is the best way to assure they are making the best buying decision for them.” In that vein, Kearns sought help from Web Marketing Strategist, Jayne Burch to create the series of videos, the buyers guide and a special website to deliver the content.  

Burch agrees that providing valuable content and education is the best way to begin a relationship online with prospective clients. “The website system we create for company’s like the Kearns helps them serve their prospective clients while starting a relationship with them in a non-intrusive way. Their prospects choose to receive the information and have the control to discontinue at anytime.”

Burch notes additional advantages companies have choosing this form of marketing. “The website systems we create give the company more visibility and credibility with their audience. Everybody wins when it’s done right. The public gets the information they crave and gets to know a company much better before signing on the dotting line.”

“The company wins by connecting with prospective customers who seek them out and give them permission to contact them periodically with information. It’s gentler and less time consuming than cold calling. It’s way more effective and less expensive than advertising”

“In the best scenarios, positive relationships are built so they are already connected when the need for services arises. Aren’t we more likely to contact a company we already know, like and trust, than the company that’s blasting ads everywhere?”

Burch notes that in less than one month, the Kearns new website and the videos have earned some impressive Google rankings for many of the search terms related to their new market. The site is attracting daily visitors that are turning into leads for the roofing company.

Those interested in viewing the videos or receiving the buyers guide can go to: http://www.BestAnnArborRoofingContractor.com.

Companies interested in creating online lead generation systems like the Kearns can visit http://www.webbusinessmarketingmonsoon.com or call 734-238-3197.

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http://www.webbusinessmarketingmonsoon.com For more information about web business marketing, online lead generation contact Jayne Burch, founder of Web Enterprise Development, LLC, For more information call or text your name and email address to 734-238-3197.