Aug. 6, 2010 -
PRLog -- Elegance, style, cool and debonair is qualities Bond epitomizes all at the same time. 007 undeniably personify all that, but no one can tell me that those qualities aren't reinforced by the clothes he wears. For an authentic James Bond outfit, Lindy Hemming, costume designer from Pierce Brosnan's Bond to Daniel Craig's Bond choose Brioni. Casino Royale was dressed by Brioni. Just before Casino Royale came out, Brioni launched a £3,000 Bond-themed tuxedo, which had "James Bond" stitched into the silver lining and was sold in a few select stores. The Brioni fashion house was founded in 1945. It was the first Rome suit shop by master tailor Nazareno Fonticoli and Gaetano Savini. They decided to name the shop "Brioni" after an Adriatic Sea resort, now named Brijuni. By the 1950s, Brioni experienced international success. The year 1954 brought the label to America at its first fashion show in New York City. Brioni opened shop in the U.S. that same year, and the rest is history. The name "Brioni" brings to mind the "Dapper Don" suits of crime boss John Gotti, or those worn today by Donald Trump. In the 1950s, Brioni represented radical innovation and impeccable style. Today, these suits represent style, confidence, and power. Other famous clients of Brioni suits include Al Pacino, Luciano Pavarotti, Robert Kennedy, Nelson Mandela. The problem with that is that many of us cannot afford to don Brioni, Dolce & Gabbana or Canali every day. In fact, most of us probably won't get the chance to wear any of these upscale designer fashions in our lifetime. In order to meet the demand of such a large clientele, Brioni opened a factory in Abruzzo, Italy, where expert tailors hand-sew jackets and trousers before adding the finishing touches by machine. Brioni also owns a shirt factory, a leather fashion house and a line of women's clothing. Brioni's 900 tailors create 200 models in different styles and sizes every year. A quarter of the production consists of made-to-measure tailored suits for elite of 25,000 customers. Each garment requires at least 30–35 hours of work, and there are more than 5,000 different fabrics to choose from. An off the peg suit costs about $5,000 at the entry-level;
1 and most custom-tailored suits range from $6,000 to $46,000. As of February 2009, Brioni is offering a $43,000 pinstripe suit made from some of the world's rarest fabrics including the expensive wool of the vicuña, a rare South American relative of the llama. The suit's pinstripe stitching are genuine white gold.
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