Aug. 9, 2010 -
PRLog -- JM LEXUS IN SOUTH FLORIDA IS AWARDED THE WOMEN CERTIFIED® SEAL FOR EXCELLENCE IN SERVICE
South Florida-Based Car Dealer First Auto Dealer to Earn Prestigious Honor
MARGATE, FL – WomenCertified®
announced today that JM Lexus in Margate, Fla. has been awarded the WomenCertified®
Seal for Excellence for its high quality of sales and service. JM Lexus, the largest Lexus dealership in the world, is the first auto dealer to earn this unique recognition.
The dealership completed the WomenCertified training and certification program in March 2009 and during the past 16 months has implemented additional women-friendly programs and business practices to ensure that everyone’s buying experience at JM Lexus is world class.
“After examining JM Lexus through mystery shopper visits, customer interviews and other methods, WomenCertified concluded that JM Lexus deserved to be awarded the Seal,” said Delia Passi, founder of WomenCertified. “JM Lexus is the gold standard when it comes to women-friendly service, and we are proud to award them the WomenCertified Seal.”
During the past year, WomenCertified closely observed dealership practices to ensure that it was adhering to program standards, including providing consistent customer service for women, maintaining a top-quality facility, and participating in community and charitable activities that create a positive dealer atmosphere and a favorable car buying experience for women.
Jim Dunn, vice president and general manager of JM Lexus, said that receiving this certification and subsequent Seal of Excellence represents another way that the dealership strives to stay on the forefront of superior customer service.
“Every customer is important to us, as is their buying experience here at the dealership,”
Dunn said. “We want to present a comfortable environment and treat our customers with the highest level of respect possible. Buying a car is an important investment and we aim to provide our clients with all the information they need to make a smart decision.”
Increasingly, women are the engine that powers commerce in the United States, including influencing the majority of automobile purchases. Not surprisingly, women differ from men when it comes to making their purchasing decisions.
“Women have different expectations and needs than men when it comes to purchasing,”
said Passi who presented the award at the Empowering Women Luncheon, which was held at JM Lexus and benefited Women In Distress, which aims to provide victims of domestic violence with safe shelter, crisis intervention and resources, and to educate the community in order to Stop Abuse For Everyone (SAFE) through Intervention, Education and Advocacy. “JM Lexus has embraced those differences and taken ownership of not only understanding them, but making changes in their sales and services approach that will benefit its business for years to come.”
About WomenCertified®
WomenCertified—
the Seal women look for and trust for better service - is a proven training and certification program to help professionals across multiple industries increase customer loyalty among both men and women through more effective communication, appreciation and an enriched customer experience. Companies earn the WomenCertified Seal of Approval after completing a comprehensive training program that educates sales and service professionals to be better communicators. After displaying excellence in sales and service for one year, the company is awarded the WomenCertified Seal of Approval, making them the “Brand of Choice” among women. For more information, visit www.womencertified.com.
About JM Lexus
JM Lexus (www.jmlexus.com)
, located in Margate, Fla., is the largest Lexus dealership in the world, generating the highest sales volume among all Lexus dealers for the past 18 years. The dealership maintains state-of-the-
art Service and Parts departments, as well as one of only a few Lexus Certified Collision Centers in the country. With its high customer satisfaction ratings year after year, JM Lexus consistently earns the Elite of Lexus distinction. Significant eco-conscious business practices have earned it an Emerald Award, the most prestigious environmental recognition awarded by the Broward County Board of County Commissioners. Its Certified Pre-Owned Superstore, located nearby in Coconut Creek, Fla., offers a wide range of makes and models with JM Lexus’ standard of excellence. JM Lexus is a subsidiary of JM Family Enterprises, Inc. (www.jmfamily.com)
, a diversified automotive corporation headquartered in Deerfield Beach, Fla. It is currently ranked No. 28 by FORTUNE® as one of the 100 Best Companies to Work For, its 12th consecutive year on the list. The company is also ranked No. 3 on Computerworld’
s list of “100 Best Places to Work in IT.” Learn more and interact with JM Lexus at facebook.com/
jmlexusfl and twitter.com/
JMLexusFL.
Media contacts:
WomenCertified®
Diana Hanford
diana@ambitmarketing.com
954/568-2100 x110
JM Lexus
Christie Caliendo
Christie.caliendo@
jmfamily.com
954/363-6285
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