Aug. 19, 2010 -
PRLog -- New York, NY – Jessica London®, a plus size women’s brand in the portfolio of Redcats USA’s OneStopPlus.com group, recently hosted an inaugural luncheon bringing together prominent fashion bloggers who are experts on the needs of the plus size customer.
Key influencers in the plus size fashion blogosphere were invited to this interactive event in order for the Jessica London (http://www.avenue.com/
default_JL.aspx)
team to foster a greater understanding of how customers feel about the brand and its products. Attendees included well-known bloggers from PLUS Model Magazine, Big Girl Blog, Voluptuous Woman Company and Budget Fashionista, all of whom have a significant fan base and dedicated followers of their postings about plus size fashion and style trends. The focus during the event was to build trust and exchange ideas about the needs of today's plus size women and ultimately make a stronger connection with Jessica London customers. To accomplish this goal, bloggers received an overview of the Jessica London brand, an introduction to Jessica London’s Fall Collection, an opportunity to touch and feel Jessica London merchandise, and participated in an in-depth Q&A session.
“The bloggers who attended this event were strong advocates for plus size women everywhere, and the insights they shared will help us to enhance our product offerings and create a more intimate shopping experience,”
said John Mallon, Vice President/General Brand Manager for Jessica London®. “The Jessica London brand is designed for the ‘real’ American woman and our team is committed to serving the needs of our plus size customers.”
Since 1997, Jessica London® has brought quality career, casual and special occasion fashion, plus classic, easy-to-wear separates, comfortable lingerie and shoes to women sizes 12 to 32, including petites and talls.
Visit JessicaLondon.com (
http://www.avenue.com/default_JL.aspx) and order from Jessica London’s 2010 Fall Collection, including over 200 new products and the largest plus-size collection of leather on the web, or call (800) 784-1667 anytime 24/7. You can also find fabulous Jessica London fashions at OneStopPlus.com (
http://www.onestopplus.com/), the world’s first and only web-mall for plus-size women and big & tall men.
Customers and fans can also stay up-to-date with the latest Jessica London styles and trends via the brand's official blog, Facebook and Twitter pages, as well as OneStopPlus.com’
s online web magazine created to share fashion tips, hot trends and new must-have products.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous well-known brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize® and BrylaneHome®
sold on OneStopPlus.com®
, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
About Redcats
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 15 brands in home shopping: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®
, OneStopPlus.com®
, The Sportsman’s Guide®, The Golf Warehouse™, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information:
www.redcats.com
Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen.davis@
redcatsusa.com
212-502-9315
# # #
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous well-known brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize® and BrylaneHome®
sold on OneStopPlus.com®
, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
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