Sept. 23, 2010 -
PRLog -- New York, NY—BrylaneHome®
, a leading home and lifestyles brand in the portfolio of Redcats’ OneStopPlus.com division, announced today the launch of its first-ever Plus Size Living Catalog. The catalog, scheduled to be in-home the week of September 20th, will feature affordably-priced, innovative products exclusively designed to add comfort and convenience to the overall lifestyle of the plus-size customer.
The Plus Size Living Collection (http://www.brylanehome.com/
Home-Plus-Size-
Living.aspx?
DeptId=19828&
12PerPage=1)
was originally launched online in early 2009 and has received an overwhelmingly positive response. The driving force behind this new line was the plus-size customer’s need for everyday products that make life easier and more comfortable, such as furniture with extra-wide seating and oversized bed and bath items.
“The Plus Size Living Collection is a natural extension of our plus-size focus at OneStopPlus.com,”
said Kevin McGrain, SVP and General Brand Manager for BrylaneHome®
. “By designing and successfully launching a product line specifically for plus sizes, our customers embraced the concept, sales took off and we have continued to look for opportunities to introduce new, ground-breaking products.”
BrylaneHome®
has expanded the Plus Size Living Collection from its original 25 items to more than 400 items with an increased selection of styles, colors and patterns. Categories include: indoor and outdoor furniture; home; bedding (new deluxe sizes); bath; cleaning (healthy alternatives);
helpers; health and wellness; and kitchen. Offering the largest assortment of plus size home and lifestyle products in one place, the merchandise collection supports a healthy lifestyle and offers solutions for everyday living to plus size customers.
McGrain continued, “The Plus Size Living Collection is filling an under-served niche and adding ease and quality of life to our customers.”
A few ‘must-have’
items:
Leather Executive Office Chair + Ottoman (
http://www.brylanehome.com/decor/Executive-Office-Seating...) – This roomy office seating provides great support for superior comfort. Classic design with double-needle stitching in long-wearing, easy care leather; rolls easily on heavy duty casters. The chair and ottoman each has a 500-lb. capacity.
Jumbo Camp Chair (
http://www.brylanehome.com/decor/Jumbo-Camp-Chair.aspx?Pf...) – The Plus Size Living Collection offers assorted camp chairs that support weights from 350 lbs. up to 800 lbs. with a variety of features.
Hardwood Patio Collection - Decorate your patio, porch or yard with beautiful, solid wood furniture designed to last for years. Crafted of rich, hardwood that's oil-rubbed to withstand the elements, the armchair and rocker have extra-wide seats with each piece supporting up to 500-lbs.
Check out Plus Size Living at BrylaneHome.com, KingSizeDirect.com or OneStopPlus.com and order anytime 24/7. Customers can also join the thousands of fans who are following BrylaneHome®
on its Facebook page.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, BrylaneHome®
and BrylaneHome®
Kitchen sold on OneStopPlus.com®
, The Sportsman's Guide® and The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
About Redcats
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 15 brands in home shopping: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®
, OneStopPlus.com®
, The Sportsman’s Guide®, The Golf Warehouse®, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information:
www.redcats.com
Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen.davis@
redcatsusa.com
212-502-9315
# # #
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, BrylaneHome®
and BrylaneHome®
Kitchen sold on OneStopPlus.com®
, The Sportsman's Guide® and The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
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