The1stMovement Appoints Hugh Graham Director of User Experience

Sept. 29, 2010 - PRLog -- Pasadena, CA/Denver, CO  – The1stMovement (T1M), a full service digital agency with offices in Pasadena, CA and Denver, CO, announced today the appointment of Hugh Graham to the position of Director of User Experience.
 
In his new role, Graham will draw upon his extensive experience in interactive media to help the T1M team design and develop innovative campaigns that will deliver extraordinary user experiences.
He and the team will employ an array of research and prototyping tools to create compelling and engaging interactive experiences.

Graham’s appointment underscores T1M’s deep commitment to taking user experiences to the next level. This commitment has already helped the agency earn a variety of prestigious awards, including the Webby Award, Stevie Award, ADDY Award, Horizon Interactive Award, Communications Arts Award and many more.

Immediately prior to joining The1stMovement, Graham headed his own interaction design firm, Hugh Graham Creative, where his clients included the American Institute of Graphic Arts (AIGA), American Automobile Association (AAA), Google Europe, Heifer International, National Trust for Historic Preservation, PhoCusWright and the University of Denver.

Prior to that he served as Director of User Experience for Sapient Corporation and Director of Content Strategy at iXL. The clients he served in these roles include Alamo Rent-a-Car, Aspen Ski Company, Janus, Universal Studios, Virgin and numerous others.

Ming Chan, T1M’s founder and CEO stated, “Hugh brings a broad range of experience to our agency, and I’m confident that his background in people-centered research, interaction design, team facilitation, and storytelling will align well with T1M’s mission of offering tremendous value for our clients.”  

Graham stated, “I’m excited to join this cutting-edge agency that has achieved such phenomenal success in such a short amount of time. I’m looking forward to working with our team to create unique story-centered solutions for our clients and help expand T1M’s already impressive reputation for creating outstanding user experiences.”

Facts
The US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24% annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management – the Yankee Group  

Online and mobile ad spending by both national and local marketers will grow almost 14 percent, from $45.6 billion in 2010 to $51.9 billion in 2011 - netnewscheck

Worldwide social network ad spending will rise 31% this year, to $3.3 billion. Next year, spending is expected to increase an additional 29%, to nearly $4.3 billion - eMarketer

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About The1stMovement
A full-service digital agency with offices in Pasadena, CA and Denver, CO, The1stMovement (T1M) uses emerging technology to push the boundaries of digital media. Founded in 2006, T1M has since gained recognition for its accomplishments within a wide range of well-established brands including Adobe, AT&T, Cisco, Gulfstream, E! Online, G4TV and Xcel Energy. The firm thrives on its ongoing pursuit of new ideas, taking clients on an interactive journey beyond their imaginations deep into the digital frontier where they engage, learn, and play. For more information, visit the1stmovement.com.

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