The Sportsman’s Guide® Launches Innovative Mobile Web Shopping Experience

Oct. 8, 2010 - PRLog -- South St. Paul, MN – The Sportsman's Guide® (http://www.sportsmansguide.com/net/Main.aspx), a premier sporting goods brand in the portfolio of Redcats USA, announced today its ongoing commitment to innovation, product selection and convenience with the recent launch of its iPhone and iPad applications, as well as its mobile site, providing quick and easy mobile access to its catalogs and website.

These at-your-fingertips tools give The Sportsman’s Guide® customers quick access to nearly 27,000 items and more than 137,000 SKUs through mobile applications—a vast collection comprised of the latest in outdoor gear and clothing. Whether hunting deep in the woods or sitting comfortably at home, customers can “window shop” for that must-have item, review product star ratings and comments, and purchase directly from their mobile device.

In addition, the iPad application provides complete access to The Sportsman’s Guide’s four most current catalogs featuring its monthly main catalog, hunting catalog, shooters catalog, and the military surplus catalog.  Easy catalog browsing with flip-through pages also offer the ability to click through to the website and purchase product or shop the entire site—giving customers a single, easy-to-use checkout.  As new catalogs become available, the application's technology will update automatically and continue to provide the most up-to-date sporting goods product information and offerings.

“The Sportsman’s Guide is pleased to offer our loyal customers a customized, mobile Web shopping experience, providing easy access and an exceptional shopping experience,” said Jay Berlin, CEO of The Sportsman’s Guide®.  “Rich product images, top sellers, special deals, shop by brand, shop by category and a complete site search are just some of the features that will entice sports enthusiasts to download these apps and shop online, anytime, 24/7.”  

The new applications, powered by Digby, are available for users to download “free” from Apple’s iTunes or the App Store on the iPad. Simply enter search terms “sportsmansguide” or “The Sportsman’s Guide,” download, and in seconds gain access to a broad selection of outdoor gear and clothing.  The Sportsman’s Guide® will be releasing Android and Blackberry apps in the near future.

The Sportsman’s Guide® is also connecting with its customers via social media with nearly 6.4 million YouTube views, over 29,000 Facebook friends, and an active Twitter page.

Located in Minnesota, the "Land of 10,000 Lakes," The Sportsman's Guide® (http://www.sportsmansguide.com/net/Main.aspx) has been outfitting the nation's outdoorsmen and women with big name, discount-priced outdoor gear and clothing since mailing its first catalog in 1977. The Guide® has long been noted for discount prices, a huge selection, fast shipping, courteous hassle-free service and the strongest satisfaction guarantee in the business.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear.  Redcats USA is a Redcats company.

About Redcats
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 15 brands in home shopping: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman’s Guide®, The Golf Warehouse™, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information: www.redcats.com

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen.davis@redcatsusa.com
212-502-9315

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About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.