Air New Zealand’s new marketing campaign unveiled

Oct. 11, 2010 - PRLog -- The brand campaign will promote the airline’s innovations in seats, interiors, and service for its new B777-300s unveiled earlier this year and which will be introduced on its London-Los Angeles- Auckland flights from April 2011.  

Albion has developed the campaign around the strapline ‘Forget everything you know about flying’ which was the starting point for the airline in developing the new look flying experience.

For the past three years, a dedicated group of Air New Zealanders, with the assistance of leading industrial designers, some of the top kiwi boat builders, an international design company IDEO, seat manufacturers and aircraft manufacturers have been focused on creating a new experience that will influence cabin design for the next decade.  

The new flying experience offers a totally new premium economy seating to suit individual personality types - Inner Space for socialising or Outer Space for working or relaxing, the Economy class Skycouch which creates a flexible space, ideal for families to stretch out and relax in and enhanced beds designed to become seats (not the other way round) in Business Premier. Other innovations include fresh food cooked onboard and the ability to order snacks on demand through the touch screen in-flight entertainment system.

The Albion campaign consists of six core messages to support the new product with a wide range of executions across several platforms including digital, outdoor formats and print.  The online executions include an arcade style Personal Space Invaders game, Kiwi Font family starring mother Sky and kids Cou and Ch  special format ad on The Guardian website.

The campaign launches week of 11th October and the initial campaign will run for eight weeks.

Jason Goodman, CEO, Albion, said,  Air New Zealand’s new product will transform the in-flight customer experience across all travel classes proving their credentials as a world leader in air travel.  The new campaign builds on previous campaigns promoting Air New Zealand as ‘the airline with personality’ and we’ve focused as ever on what makes them truly different and the best – their people.’

Laura Southwell, Marketing Manager Europe, Air New Zealand said, ‘Re-inventing the way we fly has been something we have been working on for the past 3 years so it’s thrilling to finally be sharing our revolutionary new product with our customers and the travel industry.  As with previous campaigns our people are at the heart of our advertising and this year we have also focused on using innovative digital formats to give the campaign real cut through.’

www.airnewzealand.co.uk

http://www.flashtalking.net/view/demo/7750/1/?4637103

http://www.flashtalking.net/view/137631/?id=137631&c=...