New Cosmetic Line Makes Debut with Lip Color Collection, Iconic.

Oct. 18, 2010 - PRLog -- New beauty brand, True You Cosmetics (TYC), is pleased to announce the launch of its new lip color collection, Iconic. Heavily inspired by the beauty and style of old Hollywood favorites, such as Marilyn Monroe and Josephine Baker the Iconic Lip Color Collection features an assortment of long-lasting and buildable colors. Twenty-two year old CEO and Creative Director, Jessica Truesdale also tells the story of her own beauty genealogy through her cosmetic line which includes three generations of beauty business mavens. The Iconic Lip Collection is now available for purchase on TYC’s new website, http://www.trueyoucosmetics.net.

Iconic is a collection of buildable colors featuring six super-hydrating lipsticks, six weightless lip glosses and two trendy lip palettes consisting of three fun colors.  Truesdale states, “Old Hollywood favorites, such as Ava Gardner and Lena Horne paved the way for actresses and singers of today. It was the elegance, sophistication, and boldness that these women embodied that inspired the theme for our first collection.” She continues, “We are so excited to bring you our introductory lip color collection…Iconic. This is the first of many more products to come.”

TYC is the newest cosmetic brand to hit the beauty scene this year. In coming months, the beauty brand will launch a full collection highlighting vintage makeup trends that have happened throughout many generations. The upcoming seasonal collections will include a series of eye shadow shades, concealers, a full face product line, and an array of extensive beauty items. TYC’s tagline, True…Timeless…Beauty promotes individuality and encourages its customers to be true, timeless, and beautiful.





Iconic Lip Color Collection includes:
Six (6) Lipsticks:            Lena, Florence, Lynn, Dorothy, Emma, and Althea
Six (6) Lip Glosses:              Josephine, Marilyn, Jessica, Estelle, Ava, and Betty
Two (2) Lip Palettes:            So Haute Lip Palette and So Nude Lip Palette

For more information about True You Cosmetics, please visit: http://www.trueyoucosmetics.com

About True You Cosmetics:
True You Cosmetics (TYC) was established in 2003 by cosmetic and reconstructive Plastic Surgeon, Dr. Gerald Truesdale M.D. TYC was started for patients within his Greensboro, North Carolina medical practice who wanted full coverage, which offered vitamin and antioxidant makeup for pre and post surgery. Today, Dr. Truesdale’s daughter, Jessica Truesdale is CEO and Creative Director of TYC. Her vision has been established to provide innovative, trendy, and luxurious cosmetic products that are inspired by the company’s theme…True…Timeless…Beauty. TYC is dedicated to offering customers a flawless and innovative approach to color choices and high-end beauty products all surfacing around accentuating the individuals “signature look” for women of all ages.

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