Zimbrick Buick/GMC West to attend GM eSummit 3.0 in Chicago

Oct. 22, 2010 - PRLog -- Zimbrick Buick/GMC West, a new and used car dealer with the finest selection of Buick and GMC vehicles in Madison, Wisconsin, is attending the GM eSummit 3.0 in Chicago on October 25, 2010.

eSummit 3.0, GM’s premier digital marketing conference, is making 14 stops across the United States. Drawing record-breaking crowds nationwide, this one-day event is designed to help GM dealerships discover how to:

• Use social media to build their brand and engage more customers
• Improve lead handling with chat, mobile and email to increase showroom visits and closing rates
• Leverage search, digital advertising and mobile technology to realize higher returns on their website
• Leverage digital tools to build customer loyalty

The campus of Zimbrick dealerships at Fish Hatchery Road, which includes Zimbrick Honda, Infiniti of Madison, Zimbrick Saab, two used car dealerships and Zimbrick Buick/GMC West, has been heavily involved in social media and digital marketing since October 2009.

Zimbrick wants their dealerships to be found with ease because they are confident that they can provide the best customer service once found. They believe that establishing connections and building friendships with customers through social media is a huge asset to their dealership.

It all goes back to Zimbrick's philosophy of "Loving Care Service".

Zimbrick Buick/GMC West started when John Zimbrick purchased the Buick franchise at the corner of Park and Regent Streets in 1965. John built the dealership’s business with a philosophy of "Loving Care Service", and that customer-first approach has helped the Zimbrick family of automotive dealerships to grow to 16 franchises, offering a selection of over 2,000 quality vehicles.

Zimbrick Buick/GMC West
1601 W Beltline Hwy
Madison, WI 53713
(608) 271-1601

http://www.zimbrickbuickwest.com
Zimbrick Facebook Page: http://www.facebook.com/ZimbrickFishHatcheryRoad
Zimbrick Twitter Page: http://www.twitter.com/ZimbrickFHR

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Zimbrick Buick/GMC West is your full-service Buick and GMC dealership in Madison, Wisconsin. We sell new and used cars, provide authorized service, maintenance, parts and auto body work.