Microsoft and SCC to promote benefits of Windows 7 deployment

Nov. 2, 2010 - PRLog -- One of Microsoft's top executives will visit London to tell an audience of leading executives that there has never been a better time to migrate to Windows 7.


Organised by SCC, the event on November 4 will see Rich Reynolds, general manager of the Windows Commercial Marketing organization, join a panel of experts to discuss the benefits of upgrading to his company's newest operating system. In the UK to support Europe's largest independent technology solutions provider, the 20-year Microsoft veteran will help outline the key cost, productivity and environmental benefits offered by the new software.


“The pressure on many businesses to take the plunge and upgrade to Windows 7 is mounting rapidly. With Microsoft announcing the end of support for Windows XP, hardware vendors are scaling back available support on new devices, while the fact that many customers skipped the opportunity to adopt Microsoft’s Vista means that a significant number of desktop devices being used past their normal lifespan negatively impacting performance,” said Rhys Sharp, Chief Technology Officer, SCC.


"We're delighted that someone of Rich's experience within Microsoft will be here to take part in the discussion around this issue."


Responsible for leading the team driving marketing efforts across the enterprise, midmarket, small business, and IT professional segments, along with the Genuine Windows team, Reynolds joined Mirosoft's Windows Business Group (WBG) from its Worldwide Business and Marketing Organization (WWBMO). As the general manager of WWBMO, he was responsible for worldwide marketing in the subsidiaries and setting the framework for marketing strategy, planning, and marketing measurement across Microsoft.


Pointing to the opportunities for major performance improvements, including new security options, streamlined PC management and enhanced wireless and remote working features, SCC believes the increased and more varied demands being placed on enterprise computing today mean that the controlled phase-out of XP is long overdue.


Equally compelling are the environmental drivers. With increasing pressure on companies to implement Green IT policies wherever possible there are estimates that Windows 7's power saving features could cut the C02 emissions of a 5 year old XP desktop environment by 10%.  By simultaneously replacing hardware, the combined energy cost saving rises to as much as 50%, making a powerful argument for Windows 7 deployment alongside a desktop upgrade.


SCC's Windows 7 Roadshow will take place at VENUE NAME HERE on November 4. Places are strictly limited but those interested in attending mat contact CONTACT DETAILS

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