World Marketing Sells Subsidiary Total Fulfillment, Inc. (dba) World Marketing-phoenix To Prisma

Nov. 2, 2010 - PRLog -- OMAHA, NE. – World Marketing, Inc., a subsidiary of the Omaha World-Herald Company, announced today that it has sold its Phoenix-based fulfillment and lettershop production unit, Total Fulfillment, Inc. dba World Marketing-Phoenix, to Phoenix-based Prisma Graphic.  

World Marketing-Phoenix has been serving the Arizona market for many years with an impressive list of local companies as well as several national clients.  World Marketing-Phoenix is one of 7 direct marketing facilities under the World Marketing, Inc. umbrella, and the Phoenix location accounts for a small percentage of total company revenue.

Mac Rodgers, CEO of World Marketing, said “The Phoenix facility was originally acquired as a location that could be expanded to handle future growth for west coast work.  With the reduced demand that the direct mail industry has experienced over the last several years we have ample available capacity to continue serving the southwestern portion of the US from our remaining facilities, including both World Marketing-Los Angeles and World Marketing-Dallas.”

The acquisition of World Marketing-Phoenix strengthens Prisma Graphic’s current fulfillment and mail production capabilities.  “When we considered the talents and expertise of World Marketing’s staff, their years of experience, and how their services compliment the future of our business and direction of our industry in general, this acquisition just made sense,” said Robert Anderson, president of Prisma Graphic.  According to Anderson, Prisma plans to retain all of the World Marketing-Phoenix employees.  Maher Amoura, General Manager, will continue to run sales and operations.

“When approached by Prisma, we felt the timing was right for our company to sell the Phoenix-based location.  We believe Prisma will be a good partner for the existing customers going forward, as well as a good place for the current employees to work”, said Dave Galloway, COO of World Marketing.

World Marketing declined to disclose the financial details of the transaction.

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About World Marketing, Inc.
Omaha, Neb.-based World Marketing, Inc., a privately held company owned by the Omaha World Herald Company, a newspaper, media and communications company established in 1885, is an end-to-end provider of quality direct mail, fulfillment, and critical document solutions. A premier provider of direct mail production solutions for Fortune 1000 companies, World Marketing offers clients a full range of services, including order processing and fulfillment, lettershop, print procurement, data hygiene, list management, and mail tracking services. World Marketing maintains offices in Atlanta, Chicago, Dallas, Los Angeles, Omaha, and St. Louis.