International Accolades for Communications Programs Awarded to WORKFORCE CENTRAL FLORIDA

Nov. 10, 2010 - PRLog -- WORKFORCE CENTRAL FLORIDA (WCF) received four MarCom awards for its communications programs including two platinum awards, the awards program’s highest honor, and two gold awards.  The MarCom Awards is an international competition, judged by the Association of Marketing and Communication Professionals, for marketing and communication professionals involved in the concept, writing and design of print, Web, visual and audio materials and programs.  

MarCom Platinum Award – WCF 2007-2008 Online Annual Report
WCF’s first MarCom platinum award was for its 2009 annual report, an interactive online report based on the theme, “Making Workforce Connections.”  The site, designed by EVOK Advertising, featured an animated puzzle introduction and four videos, one by the WCF chairman of the board and three customer testimonials.  Besides the usual financial information, WCF appealed to the humanistic side of its target markets with an employer’s account of utilizing WCF’s recruiting services and job seeker stories of determination and perseverance.  

MarCom Platinum Award – 2010 Summer Job Connection Portfolio
The second MarCom platinum award was presented to WCF for its 2010 Summer Job Connection portfolio.  The portfolio was a tool used during the Summer Job Connection, an employment program that provided work readiness skills and summer work experience for 750 young adults ages 16-21. The portfolio was a workbook that supported the work readiness skills lessons taught to all participants on topics such as presenting a professional attitude in the workplace, customer service, conflict resolution, communications skills, time management, creating a resume and interviewing for a job.

MarCom Gold Award – “The Force is With You” Advertising Campaign
WCF was presented a MarCom Gold Award for its “The Force is With You” Advertising Campaign, designed by EVOK Advertising, The job seeker campaign shows career professionals such as a teacher, a nurse and a construction worker donning superhero capes as they supercharge their job search with services from WCF.  In the employer campaign professionals proudly rip their shirts to reveal a powerful WCF emblem on their chest as they supercharge their employees with training, recruiting and retention services.  For more information on the campaign as well as images, visit www.WCFSuperHeroes.com.

MarCom Gold Award – ZuCan Business Cards
WCF’s final MarCom award was a Gold Award for its ZuCan business cards.  These professional and contemporary business cards were designed to help usher an enhanced focus on customer service and workplace skills with the ZuCan program, a program that helps participants receiving public assistance create a plan to gain the skills and work experience they need to get a job and move up the career ladder.  For more information on ZuCan, visit www.Zucan.org.

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WORKFORCE CENTRAL FLORIDA is the Orlando area's workforce expert, an authority on workforce planning, programs and the labor market for the Florida counties of Lake, Orange, Osceola, Seminole and Sumter counties.